131 votes6 comments · Microsoft Advertising Feature Suggestions » Conversions & Universal Event Tracking (UET) · Flag idea as inappropriate… · Admin →
We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?
An error occurred while saving the commentLeah Thompson commented
Absolutely need this feature to effectively track calls from ads.
For our purpose, we'd set the call duration to 90 seconds. I ran our call report for the last 30 days and only 4 out of the 37 calls we received were at least 90 seconds. Only 4 more were over 30 seconds. Most calls were under 15 seconds.
Call-ins are our most valuable type of lead, but when the calls last less then 90 seconds it is very likely spam or a mis-dial. We can't be bidding on and certainly don't want to optimize our budget for these low quality calls.
By using CPA bidding and having the ability to include calls that are over a certain duration, we can be sure that we're optimizing our budget toward truly valuable leads (which is what we're doing with Google Ads).
24 votes1 comment · Microsoft Advertising Feature Suggestions » Match Types · Flag idea as inappropriate… · Admin →
We appreciate your input and feedback on the existing matching behavior. We encourage you to reach out to the support team to help address any issues you may encounter in the immediate term. Our algorithms are continuously learning and working to improve matching quality.
As our algorithms continue to learn, we have observed that close variant performance and quality has significantly improved over the past few months. For many customers, close variants are performing better than canonical match types; we do not have any plans to revert the close variant updates. For those customers that are uniquely impacted by these changes, combining effective negative keyword strategies, use of Broad Match Modifier, and escalating to support are great options to address concerns that may still arise.