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    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

    Mike supported this idea  · 
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    Mike commented  · 

    There is one reason for this and it has nothing to do with assisting the searcher. Pathetic that they would reply with an ersatz 'in our defense'. It is a disturbing trend of tech companies to carry the idea in their ****** pocket they have a monopoly on deductive reasoning and can thereby come up with any excuse and we will buy it without question.

    That behaviour is only expected when it its intentionally programmed. This is one of many reasons I have no use for Bing. If MS is so arrogant as to think they know my intent, they can take that boon-doggle and shove it.

    The sheep will continue to "buy it" - until something less insulting comes along.

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