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    Dimi supported this idea  · 
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    Dimi commented  · 

    We operate an online store and work on a very small margin of 3%.

    If a $10 product is sold, we will profit: 3% x $10 = $0.3.

    This means that if we would like to advertise this product in Bing, we have to hope it will sell on the 5-th click we received from Bing which is quite unrealistic expectation.

    Please note that in some campaigns we have much higher bids in the ranges 0.20-0.50 but in these campaign we attract registrations and the cost is justified.

    I think this is the main reason why Google allows bids smaller than 5 cents in their campaigns.

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