105 votes14 comments · Microsoft Advertising Feature Suggestions » Budget and Bid Strategies · Flag idea as inappropriate… · Admin →
We do not plan to lower minimum bids below their current levels for the foreseeable future.Dimi supported this idea ·
An error occurred while saving the commentDimi commented
We operate an online store and work on a very small margin of 3%.
If a $10 product is sold, we will profit: 3% x $10 = $0.3.
This means that if we would like to advertise this product in Bing, we have to hope it will sell on the 5-th click we received from Bing which is quite unrealistic expectation.
Please note that in some campaigns we have much higher bids in the ranges 0.20-0.50 but in these campaign we attract registrations and the cost is justified.
I think this is the main reason why Google allows bids smaller than 5 cents in their campaigns.