Sarah Dodsworth

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    Started  ·  dareo responded

    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

    Sarah Dodsworth commented  · 

    Yes, I agree that this is really valuable on Google and clients offer large additional test budgets for this on a regular basis so the YBN is missing out on significant revenue. The best option here would be to have two ad groups in a campaign and then put a definite % weighting on the keyword in each ad group - more often than not this would b a 50/50 even split to create a fair test, but it is always good to have a choice. On Google, you can also have different destination urls, as well as different ad copy, on the keywords in each ad group so third party tools can track conversion data clearly back to the original keyword.

    Sarah Dodsworth supported this idea  · 

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