81 votes16 comments · Microsoft Advertising Feature Suggestions » Reporting · Flag idea as inappropriate… · Admin →
We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?Moshiko commented
as result even the conversion rate is not showing the real number. making a phone call trough extension or any other way trough bing ads MUST be count as conversion. user take action and we are not able to see the right calculation (not in cpa and not it conversion rate or any other clumbs affected by that)Moshiko supported this idea ·Moshiko commented
add call extension (manual calls and click calls) into conversion tracking to get all actions number under conversion column - then getting the true CPA. Right now need to calculate it manually (conversion number + manual calls and click calls, then divided total spend with the number we got) it is not supposed to be this way.
its working very well on google and very important feature to let advertiser know that TRUE CPA