Greg

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  1. 36 votes

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    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

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  2. 133 votes

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    Tell us more  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

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  3. 173 votes

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    Thank you for your interest in Grants for Social Impact. The pilot is currently closed as we assess learnings and we are not accepting new handraisers at this time. Once the pilot expands or becomes widely available, we will follow up with you about next steps. I recommend the non-profit registers with Microsoft Philanthropies – https://nonprofit.microsoft.com/#/register. That is the first step to joining Grants for Social Impact and will give the non-profit access to other grant programs and opportunities with Microsoft products.

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  4. 57 votes

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  5. 23 votes

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