Cody See

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  1. 11 votes
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    1 comment  ·  Microsoft Advertising Feature Suggestions » UET  ·  Flag idea as inappropriate…  ·  Admin →

    We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

    Cody See supported this idea  · 
  2. 81 votes
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    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

    Cody See commented  · 

    Hey @Dareo,

    I just want to clarify that an arbitrary five minutes wouldn't be ideal (at least for our agency). Like Google Ads, the ability to specify the call duration is important. Different clients qualify leads at different call lengths. So the option to count call extensions as conversions as well as determine those settings, like call duration, the attribution model, and all of the other settings that Google Ads provides, is what we would like to see.

    To answer your questions specifically,

    Q: Are you using call extensions already?
    A: Yes.

    Q: If so, what percentage of your calls are over 5 minutes today based on the reports?
    A: I just checked the data from the last 30 days for three different accounts.

    Account 1: Out of 38 calls, 0 were over five minutes.
    Account 2: Out of 62 calls, 1 was over five minutes.
    Account 3: Out of 34 calls, 0 were over five minutes.

    Q: How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?
    A: We factor it into target CPA -- determine and agree upon an ideal cost per lead and optimize for that goal.

    Cody See supported this idea  · 
  3. 93 votes
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    Started  ·  dareo responded

    This request is currently being evaluated and development will begin shortly.

    Cody See supported this idea  · 

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