132 votes7 comments · Microsoft Advertising Feature Suggestions » Reports / Tracking / Insights / Diagnostics · Flag idea as inappropriate… · Admin →
On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.
Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.
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An error occurred while saving the commentJeremy Kenyon commented
I have already cut my AdCenter spend by 40,000 pounds a year, because of this issue. Repeated spikes of worthless traffic from Yahoo, via their Hot Topics, meant my AdCenter campaign was operating at a loss. I have drastically cut it back now.
Its very disappointing that MS will not address this issue. When companies become this blinkered, it becomes easy for a better replacement to take over. Nokia thought they were untouchable, MS thought their browser was untouchable. MySpace thought it was untouchable. Its a short term view. In the internet world, a replacement will come along far quicker than people expect.
FWIW -the actual search between Yahoo and Bing didn't seem so different to me, as long as it was real traffic. The problem is the huge spikes from Yahoo Hot Topics totally change the average.Jeremy Kenyon supported this idea ·