Mel66

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  1. 36 votes
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    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

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  2. 71 votes
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    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

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  3. 254 votes
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    Mel66 commented  · 

    Bing, this would really set you apart from Google. Let's get it done!

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  4. 1 vote
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    Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

    1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
    2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
    3. Click Automate > Increase to estimated top of page bid when…
    4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
    5. Continue defining your rule.

    Let me know if that works for you.

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  5. 3 votes
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  6. 8 votes
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    Mel66 commented  · 

    Bing, this is crazy. Broad Match Modifier, by definition, is supposed to include all words with a + sign in front of them in the search query. This is not at all what happens. Please fix this and make it work the way it's supposed to.

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  7. 26 votes
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    Mel66 commented  · 

    Much needed feature!

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  8. 4 votes
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    Mel66 commented  · 

    Couldn't agree more with this - "Change Account" for large agencies means scrolling through a bunch of pages of accounts, including paused and inactive accounts. The drop down was much more efficient with fewer clicks.

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  9. 4 votes
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  10. 2 votes
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    Mel66 commented  · 

    That should be MATCH types, don't see a way to edit this, ugh!

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  11. 2 votes
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  12. 3 votes
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  13. 3 votes
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  14. 19 votes
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  15. 126 votes
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    On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.

    Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.

    Thank you for your input. We appreciate it and your business!

    Mel66 supported this idea  · 

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