Larry Widman

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    Larry Widman commented  · 

    Concur with the other commentators. The clients of our third-party click auditing service are limiting their Bing Ads budgets because the effective ROI is lower than with AdWords despite the lower list price per click. That is specifically because Bing Ads does not allow us to exclude IP addresses via the API during click attacks. Would strongly suggest that Bing implement this feature.
    A related feature relates to excluding URLs. Bing currently allows blocking only to the third-level domain (eg, www.example.com). However, attackers using ISPs and VMs typically will have a five-level domain (eg, ec2-4-3-2-1.us-west-2.compute.amazonaws.com). Therefore, URL exclusions are also largely useless against attackers. This too reduces the effective ROI for our clients, so they take their dollars to AdWords.

    Larry Widman supported this idea  · 

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