132 votes7 comments · Microsoft Advertising Feature Suggestions » Reports / Tracking / Insights / Diagnostics · Flag idea as inappropriate… · Admin →
On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.
Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.
Thank you for your input. We appreciate it and your business!Tom supported this idea ·
An error occurred while saving the commentTom commented
We understand that Microsoft wants to keep the relevancy of all its properties but they all don't perform the same or at all for certain niches. It is imperative for marketers to be as efficient as possible. Even if we see that all of our conversions are coming from only one of the properties, ie Yahoo, there should be a way to direct more resources to that property even if it is up bidding for specific properties. I already fun Google ads and was exploring bing ads as a companion platform but the below example caused me to explore more facebook ads.
ex: I ran ads at $40 a day which I was getting a CTR around 4.6% a day. Weekly I ended up converting approx 2.37% of those coming to my site from Bing ads. The issue is that my statistics showed that all of the conversions I got from Bing all came from Yahoo.