Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    23 votes
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    2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Bing Ads responded

    Thanks for the suggestion. The team has started looking at supporting app promotion ads.

  2. Allow Bing Shopping Ads in Sweden!

    Currently there is no support for Bing Shopping Ads in Sweden.

    22 votes
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  3. Create more payment options for international customers

    Create more payment options for international customers that is more convenient. At least a verified Paypal which doesnt have to be with the US, would be greatly appreciated.

    22 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Bing Ads needs to send every account a Year End Tax Statment

    This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

    22 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

  5. Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads.

    Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads. I know that Bing (including Yahoo) has a small market share in Romania - somewhere around 3% - but there are a lot of valuable keywords that still get thousand, even tens of thousands of searches every year on Bing. Some samples:



    • telefoane ieftine (cheap phones) - at least 5k searches


    • cafea verde (green coffee) - 7k


    • haine copii (children clothes) - 3.5k


    • locuri de munca (jobs) - 25k
      Etc.

    Back in 2005, when I settled up my first Adwords ads, Google…

    22 votes
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    1 comment  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  6. Remove "how to" as a noise word in search

    I want to target a phrase that is "how to xxxxxx", and I can not just use phrase or exact match...because the ad also shows up for only the word "xxxxx". This is a waste of clicks, and is not targeted.

    Can you please remove "how to" as a noise word? This would make it much better for marketers to really target down lots of keyword phrases and exact matches.

    22 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  7. Using of payoneer prepaid cards as a means of payments.

    Most Nigerians can only promote their product using payoneer cards. Our government does not support the use of local bank cards for intentional transactions in which limit us to only payoneer master card.

    22 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  8. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    22 votes
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  9. Advanced warning on low account balance

    A warning on low account balance and an easier way to navigate to the payment section would be very helpful

    22 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allow Emoji in text ads

    Bing has been allowing emoji in searches for some time now. Emojis will also show in SERPs. Allow advertisers to use Emoji in their ads, and I'm sure there will be a boost to CTR. We're always looking for more ways to make our ads stand out!

    http://blogs.bing.com/search/2014/10/27/do-you-speak-emoji-bing-does/

    21 votes
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  11. Notify Account Managers when a Campaign is suspended

    A client's campaign was suspended and neither the client nor myself was notified. Upon investigation initiated by me, we were told the site was crawled and Bing's automated system determined the site did not meet editorial guidelines. We had made NO CHANGES to the site, so not clear why the site was flagged. The reps I spoke with did not know why the site was flagged either, and could provide no insight into what caused the flag.

    After the Bing team determined the site was flagged in a crawl, we were told the editorial team would need to review it…

    21 votes
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    2 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  12. Fix Zeroed Out Performance Data for Entire Time in Bing Ads

    Fix Bing Ads so that performance data is never zeroed out when trying to view Entire Time and we don't have to refresh.

    21 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  13. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    21 votes
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  14. More attribution options such as position based

    Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

    20 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. office 365

    Direct Support within Office 365 Administration Portal would be a huge benefit. Or, at the least, allow Microsoft Office 365 Login credentials to work as a "Microsoft Account". It is terrible that one must create a Microsoft Account when you can already access many of the Microsoft Platforms using your Office 365 account. Combined Ads and Office 365 billing would be a nice bonus. But, what it really comes down to is if you create a new Microsoft Account using your Office 365 login/email, then you may expect your Office 365 apps to stop working correctly on your PC if…

    20 votes
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    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. please enable international debit cards for india

    Hi please enable international credit & debit cards for india

    20 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    20 votes
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    Feedback Received  ·  2 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  18. Bing Shopping Campaigns in India

    Bing shopping campaigns are still not available for Indian market. Also even if website is based in India but targeting international market, there is no option for shopping campaigns because of the market currency used for the account (i.e. INR). India is one of the biggest ecommerce market & has the potential to grow on incremental basis.

    20 votes
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  19. Wildcard * should be implemented in Bing Ads Editor to replace multiple text

    As in Excel you can use the wildcard * to replace text in multiple lines of long text in sentences very fast. This option is not included in Bing Ads Editor under the button Replace Text. This will be very handy to change very quick multiple instances in ads, ad group names, URL, etc.

    20 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  20. Match the Sheet Headers for all Exports/Uploads

    It would be nice if all export/import (Excel) headers matched. For example, I just exported keywords from the UI, if I used this sheet and then tried to import it, the headers would not upload correctly to the tool because they are named differently. Within the desktop tool itself there are discrepancies between which headers are exported and which headers you can use to upload.

    20 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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