Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    21 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  2. More attribution options such as position based

    Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

    20 votes
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    3 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  3. add sydicated search whitelist

    would like the ability to start with no syndicated search sites and then progressively add sites to a whitelist rather than having to constantly blacklist sites.

    20 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. office 365

    Direct Support within Office 365 Administration Portal would be a huge benefit. Or, at the least, allow Microsoft Office 365 Login credentials to work as a "Microsoft Account". It is terrible that one must create a Microsoft Account when you can already access many of the Microsoft Platforms using your Office 365 account. Combined Ads and Office 365 billing would be a nice bonus. But, what it really comes down to is if you create a new Microsoft Account using your Office 365 login/email, then you may expect your Office 365 apps to stop working correctly on your PC if…

    20 votes
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    4 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  5. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    20 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    20 votes
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    2 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  7. Bing Shopping Campaigns in India

    Bing shopping campaigns are still not available for Indian market. Also even if website is based in India but targeting international market, there is no option for shopping campaigns because of the market currency used for the account (i.e. INR). India is one of the biggest ecommerce market & has the potential to grow on incremental basis.

    20 votes
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    2 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  8. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    20 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  9. Notify Account Managers when a Campaign is suspended

    A client's campaign was suspended and neither the client nor myself was notified. Upon investigation initiated by me, we were told the site was crawled and Bing's automated system determined the site did not meet editorial guidelines. We had made NO CHANGES to the site, so not clear why the site was flagged. The reps I spoke with did not know why the site was flagged either, and could provide no insight into what caused the flag.

    After the Bing team determined the site was flagged in a crawl, we were told the editorial team would need to review it…

    20 votes
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    1 comment  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Wildcard * should be implemented in Bing Ads Editor to replace multiple text

    As in Excel you can use the wildcard * to replace text in multiple lines of long text in sentences very fast. This option is not included in Bing Ads Editor under the button Replace Text. This will be very handy to change very quick multiple instances in ads, ad group names, URL, etc.

    20 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  11. Match the Sheet Headers for all Exports/Uploads

    It would be nice if all export/import (Excel) headers matched. For example, I just exported keywords from the UI, if I used this sheet and then tried to import it, the headers would not upload correctly to the tool because they are named differently. Within the desktop tool itself there are discrepancies between which headers are exported and which headers you can use to upload.

    20 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Ad Extension Outputs in Bulk Operations Tool

    Please add the ability to download Image, App, and Call Extensions when building a spreadsheet through the Bulk Operations Tool

    20 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  13. Support for Bing Ads in South Korea

    Would be nice if I could get support for Bing Ads in S. Korea using a Korean credit card...

    20 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  14. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    20 votes
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    7 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  15. show excluded label in search terms

    This is a MAJOR deal and I do not know why this wasn't implemented long ago. Having the ability to know which keywords has been excluded in the search terms report enables us to know if we already excluded the search term and also extremely beneficial when going over the accounts with the boss on weekly basis.

    19 votes
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    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. similar audiences targeting

    Similar audience just like Google AdWords

    19 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

  17. Add IP Exclusion Edits to Bing Editor

    There should be a way to bulk add IP exclusions to multiple campaigns via Bing Editor.

    19 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  18. Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads.

    Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads. I know that Bing (including Yahoo) has a small market share in Romania - somewhere around 3% - but there are a lot of valuable keywords that still get thousand, even tens of thousands of searches every year on Bing. Some samples:

    - `telefoane ieftine` (cheap phones) - at least 5k searches
    - `cafea verde` (green coffee) - 7k
    - `haine copii` (children clothes) - 3.5k
    - `locuri de munca` (jobs) - 25k
    Etc.

    Back in 2005, when I settled up my…

    19 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  19. 19 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  20. Include Keywords items in the reporting Tab "Targeting" "Geographical location"

    While looking for a report due to targeting options used by Customers, I would like to see the keyword option added into the reporting. Then I would have an idea of which keyword is generating conversions and for which region. It helps customers to target much better based on the geographical location and to use the incremental bids in those specific location and for those specific keywords. Right now, we do not have the keyword column appearing.

    19 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
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