Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Shopping request

    Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    15 votes
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  3. IP Address exclusion using Bing API

    I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

    15 votes
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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  4. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  5. Bing Ads Campaign Performance Report in Google Sheet

    Can we push the campaign performance data in Google sheet like we are doing in below link?

    https://docs.google.com/spreadsheets/d/1CXC4aNuElnCGx0zVeS3e10lXT9f6vPQ5SLD1Z6pRR4E/edit#gid=1725893278

    There should be a script which push the campaigns data like impressions, clicks, cost data in google sheet. so that we can monitor the performance . We can automate the data and make run the script daily. Weekly or monthly.

    14 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow hemp derived CBD products to be advertised

    With the recent passage of the 2018 Farm Bill thereby legalizing all industrial hemp products, including CBD.

    Will you update your advertising policy to allow advertising of CBD?

    14 votes
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    5 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  7. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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    Not in our plans right now  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  8. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    14 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    13 votes
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  10. Accepting Debit Card

    From India, Debit Card has not been accepted yet. Please allow Debit Card addition and smoothful transaction from Debit Card.

    13 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    13 votes
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    Not in our plans right now  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  12. Separate device targeting for iOS and android

    We would like to request a feature to separate device targeting for iOS and android as there are several advertisers who would like to show ads on mobile device for iOS users only.

    13 votes
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    3 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  13. Enable Paypal In Vietnam, Or At Least Include VND as Currency

    Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

    13 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    13 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Make available to target your system to Russia with Russian-speaking population

    Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Yahoo Bing ads in Romania

    We would like to use Yahoo Bing Ads network in Romania for advertising.

    13 votes
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    3 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow for negative broad match keywords

    Google allows to add broad match negative keywords. Bing, please do the same!

    13 votes
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    3 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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    Not in our plans right now  ·  3 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  19. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Let us preview our full ads (including extensions)

    There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

    12 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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