Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Product Group level bid adjustments

    Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    Hi! Thank you for your feedback. Since this request, DSA has been rolled out to the US, UK, France, Germany, Australia, and Canada.

    We’re currently evaluating which markets we’ll expand to next based on volume. India is not currently on the roadmap, but will be considered at a future date.

    Thanks again!

    Grant and Aurea

  3. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    With our upcoming updates to the Product Groups tab, you’ll be able to see products within groups by hovering over a Product Group’s name.

    If you’re requesting a different type of functionality, please clarify in the post or comments section. Thanks!

  4. display to search

    the ability to opt out of display to search ads on yahoo

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

  5. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    Feedback Received  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  6. Activate Google Shopping Netherlands

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

  7. Bing Ads needs to send every account a Year End Tax Statment

    This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

  8. Allow Bing Shopping Ads in Sweden!

    Currently there is no support for Bing Shopping Ads in Sweden.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

  9. Cost Parameter in URL Tracking

    Cost Parameter in URL tracking. (here is the reference: http://help.bingads.microsoft.com/apex/index/3/en/51091 ) Right now we get a ton of good data that we can pass via parameters to our trackers like keyword, query string, Ad Id ect. But why there is no Cost Parameter? If we cant pass the cost of the click to our tracker how can we properly optimize a campaign if we do not know how much was the cost of that click?

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    2 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  10. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Bing should accept direct netbanking transfer in India

    Bing should accept direct netbanking transfer in India, you will have huge business. Google is already accepting it. Also bing should accept PIN verified credit cards as now all banks are replacing old card with new security cards.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Salesforce Integration

    There isn't a way to integrate bing with Salesforce. All I need is a code that that or ID that passes along campaign and keyword level data into salesforce much like the GCLID for adwords. UTM code isn't a good option. There isn't even a code to javascript code to add to our landing pages to trigger anything in salesforce. If we can't do this, we will not be using Bing ads.

    12 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  13. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    Started  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  14. Add conversion goal as a segment in the reporting

    I'd like to see different conversion goal names in my reports to be able to compare leads and sales between Bing/Yahoo, AOL and syndicated search partners. At the moment it's only possible to see the total amount of conversions for each network, not the conversion type by network.

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  15. Call only Ads - Click to call ads

    Call only ads format must be priority to Bing because google has a big advantage of Bing with different styles of campaigns, app installs, call only ads and etc. it has been proven that works and bing users are requesting these features I saw a thread that had 159 votes and what has happened? it was disapproved! Are you going to wait util 2022? for that to be implemented. I can assure you that how technology is going forwared it will be other campaigns styles from competition! bing should start innovating like competitors do. Even facebook has call only ads…

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

  16. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow hemp derived CBD products to be advertised

    With the recent passage of the 2018 Farm Bill thereby legalizing all industrial hemp products, including CBD.

    Will you update your advertising policy to allow advertising of CBD?

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    4 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  18. activate dynamic search ads in european countries

    Please activate dynamic search ads in european countries (Germany, France, Netherlands, Italy, Spain, UK etc.)
    with the option to import from google adwords campaigns.
    Thanks in advance

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  19. Accepting Debit Card

    From India, Debit Card has not been accepted yet. Please allow Debit Card addition and smoothful transaction from Debit Card.

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Polish market support

    It would be nice to see Polish language and market support.
    At this moment there is no way to create a campaign for Poland.

    11 votes
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)

    We’ll send you updates on this idea

    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  • Don't see your idea?

Feedback and Knowledge Base