Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Update negative phrase match logic

    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

    15 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  3. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes
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  4. Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    15 votes
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  5. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  6. Allow hemp derived CBD products to be advertised

    With the recent passage of the 2018 Farm Bill thereby legalizing all industrial hemp products, including CBD.

    Will you update your advertising policy to allow advertising of CBD?

    14 votes
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    5 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  7. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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  8. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    13 votes
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    Further to last update, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!
    We plan to bring DSA to IN hopefully in Q1 2021. Thanks!

    - Prachi

  10. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    13 votes
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  12. Enable Paypal In Vietnam, Or At Least Include VND as Currency

    Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

    13 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Make PayPal available for India

    Please allow PayPal to be used for other markets such as India.

    13 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    13 votes
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  15. Make available to target your system to Russia with Russian-speaking population

    Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow for negative broad match keywords

    Google allows to add broad match negative keywords. Bing, please do the same!

    13 votes
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    3 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  17. Add Delivery Status to Report

    Given more and more customers start using auto bidding, it's important to see where is each campaign at within the learning period. Currently, UI is the only place to get “Delivery Status” of campaigns and ad groups. It will be super helpful if we could include this metric into BAM and UI reports.

    12 votes
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  18. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    12 votes
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  19. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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  20. kindly give debit card

    Allow debit card in India

    12 votes
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