Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Do not count some Conversions, under "conversion" column

    Similar to Google Adwords,
    We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

    The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

    The motivation:
    I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
    I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

    however, if the same visitor also makes a…

    17 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  2. 16 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. IPv6 IPs Format

    Please add the IPv6 Format to the IP Exclusion Settings.

    Thank you

    16 votes
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    10 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. Give option to spend on EcoAds (Ecosia) only

    Ecosia is an alternative Search Engine that plants trees with its ad revenue. The ads are delivered by Bing, who pays Ecosia a share of the revenue generated via these ads.
    I would like to spend marketing budget on this engine only. This option does not exist right now. My target would be on Ecosia primarily and it would bring much value to be able to reach them

    16 votes
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    8 comments  ·  Syndicated Partner Network  ·  Flag idea as inappropriate…  ·  Admin →
  6. Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

    When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

    16 votes
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  7. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    16 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Export all billing invoices for a month

    For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

    16 votes
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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Support Product Dimension (advertised SKU) Data in the API

    It would be very helpful to have parity with Google's API on advertised SKU data and add the ability to get the data in the Product Dimension report to allow us to better refine product grouping and determine which products do well when they show and which ones do poorly.

    15 votes
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    3 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  10. Motion to add Polish language (its 6 years now, it is the time)

    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

    Bing has a major user base in Poland.

    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

    Therefore i open a motion to add Polish language to Bing Ads.

    It's 6 years. It is the time.

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. similar audiences targeting

    Similar audience just like Google AdWords

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

  12. Gender Age and other Demographics full100% Opt Out in Campaing Settings

    The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.

    Let's add to that a possibility to basically FULLY exclude or include any age group or gender.

    15 votes
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    3 comments  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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    Feedback Received  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  15. please enable international debit cards for india

    Hi please enable international credit & debit cards for india

    14 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. IP Address exclusion using Bing API

    I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

    14 votes
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    4 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow an unlimited number of website exclusions

    Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

    14 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Enable Paypal In Vietnam, Or At Least Include VND as Currency

    Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

    13 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Shopping request

    Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    13 votes
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  20. Bulk Image Extension Upload

    Ability to upload the same image extension to multiple campaigns

    13 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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