Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. export negative keywords from Shared Library

    export negative keywords from Shared Library

    26 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  2. Bing should accept direct netbanking transfer in India

    Bing should accept direct netbanking transfer in India, you will have huge business. Google is already accepting it. Also bing should accept PIN verified credit cards as now all banks are replacing old card with new security cards.

    26 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Payment option too difficult for those in Nigeria. Please make our credit, debit card and paypal payment option possible

    I was trying Bings Ads out to advertise but the payment options available was too difficult.

    We cant pay via paypal and credit or debit card. Thats just too hash on us. Nigeria is such that its very difficult not to fraud with bank accounts nowadays. All our details and photograph are attached to out accounts and they are connected to all banks and the Central Banks database. So banking in Nigeria is being regularised. Please let those of us from Nigeria that want to advertise with Bing be able to pay via paypal and credit cards. Ur option was…

    26 votes
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    6 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  4. When accounts are flagged, let users know through UI

    My account is flagged. I didn't know that till I speak with a representative.

    26 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Allow an unlimited number of website exclusions

    Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

    25 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    24 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  7. Cost Parameter in URL Tracking

    Cost Parameter in URL tracking. (here is the reference: http://help.bingads.microsoft.com/apex/index/3/en/51091 ) Right now we get a ton of good data that we can pass via parameters to our trackers like keyword, query string, Ad Id ect. But why there is no Cost Parameter? If we cant pass the cost of the click to our tracker how can we properly optimize a campaign if we do not know how much was the cost of that click?

    24 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  8. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    23 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  9. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    23 votes
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    2 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Bing Ads responded

    Thanks for the suggestion. The team has started looking at supporting app promotion ads.

  11. Allow Bing Shopping Ads in Sweden!

    Currently there is no support for Bing Shopping Ads in Sweden.

    22 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  12. Create more payment options for international customers

    Create more payment options for international customers that is more convenient. At least a verified Paypal which doesnt have to be with the US, would be greatly appreciated.

    22 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Bing Ads needs to send every account a Year End Tax Statment

    This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

    22 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

  14. Remove "how to" as a noise word in search

    I want to target a phrase that is "how to xxxxxx", and I can not just use phrase or exact match...because the ad also shows up for only the word "xxxxx". This is a waste of clicks, and is not targeted.

    Can you please remove "how to" as a noise word? This would make it much better for marketers to really target down lots of keyword phrases and exact matches.

    22 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  15. Advanced warning on low account balance

    A warning on low account balance and an easier way to navigate to the payment section would be very helpful

    22 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Give The Debit Card Option For India

    Hi enable the Debit Card Option For India.

    21 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Prepaid cards should be accepted - 2

    We spend thousands of dollars each year with Google Adwords: we pay in advance with a prepaid credit card; with Bing Ads is not possible to use prepaid credit card, so we will not do campaigns with Bing Ads, as a matter of principle.
    Change this policy to avoid losing customers.

    21 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  18. Allow Emoji in text ads

    Bing has been allowing emoji in searches for some time now. Emojis will also show in SERPs. Allow advertisers to use Emoji in their ads, and I'm sure there will be a boost to CTR. We're always looking for more ways to make our ads stand out!

    http://blogs.bing.com/search/2014/10/27/do-you-speak-emoji-bing-does/

    21 votes
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    3 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  19. Fix Zeroed Out Performance Data for Entire Time in Bing Ads

    Fix Bing Ads so that performance data is never zeroed out when trying to view Entire Time and we don't have to refresh.

    21 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  20. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    21 votes
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