Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    28 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    28 votes
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    3 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  3. Activate Bing Shopping italy.

    Make Bing Shopping be aviable in Italy is most important for italian advertisers .

    28 votes
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  4. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    27 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Create a program similar to Google's Advanced Verification in order to eliminate spam

    Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

    Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worstfall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDSTechnicianGuiltyFall2017.pdf)

    27 votes
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    3 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  6. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    27 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Appreciate your feedback on performance. It is noted. In order to ensure we are addressing this quickly, please let us know if we can work with you directly and help troubleshoot your account to uncover top issues quickly. You can send us a response and the team will reach out to you.

  7. Bing Product Ads (shopping) for Netherlands

    Bing Product Ads (shopping campaigns) for Netherlands

    27 votes
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  8. Bing should accept direct netbanking transfer in India

    Bing should accept direct netbanking transfer in India, you will have huge business. Google is already accepting it. Also bing should accept PIN verified credit cards as now all banks are replacing old card with new security cards.

    26 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Payment option too difficult for those in Nigeria. Please make our credit, debit card and paypal payment option possible

    I was trying Bings Ads out to advertise but the payment options available was too difficult.

    We cant pay via paypal and credit or debit card. Thats just too hash on us. Nigeria is such that its very difficult not to fraud with bank accounts nowadays. All our details and photograph are attached to out accounts and they are connected to all banks and the Central Banks database. So banking in Nigeria is being regularised. Please let those of us from Nigeria that want to advertise with Bing be able to pay via paypal and credit cards. Ur option was…

    26 votes
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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allow an unlimited number of website exclusions

    Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

    26 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. When accounts are flagged, let users know through UI

    My account is flagged. I didn't know that till I speak with a representative.

    26 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Allow exclusions for Merchant Promotions

    we would like to have the option to exclude certain designers from promotional activity in the Shopping segment without completely blacklisting them. Currently this is not possible.

    25 votes
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  13. Give The Debit Card Option For India

    Hi enable the Debit Card Option For India.

    24 votes
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    3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Shopping request

    Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    24 votes
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  15. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    24 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    23 votes
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  17. add sydicated search whitelist

    would like the ability to start with no syndicated search sites and then progressively add sites to a whitelist rather than having to constantly blacklist sites.

    23 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    23 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    23 votes
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    6 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  20. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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    Feedback Received  ·  0 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
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