Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Integrate collapsable customer-level onto account hierarchy of agencies

    Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

    This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

    19 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Additional feature for the autogenerated email addresses of paperless billing accounts

    Current situation: Since we are now preventing human intervention by reducing the accounts in special handling cases which may cause data privacy issue.

    Suggestions: I would suggest to have an extra feature in Billing setting for adding automated email address of paperless billing accounts. These autogenerated email addresses do not have someone who can actually accept nor decline the verification request to add the email in the system.
    It would have been better if you can add at least options for automated emails (like invoice scanner) and for individual/specific email addresses.
    Once the customer or AM click the option for…

    18 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. similar audiences targeting

    Similar audience just like Google AdWords

    18 votes
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    We have started working on providing this functionality. This should be in beta before the end of the year.

  4. Bing Ads Intelligence need live for mac

    Bing Ads Intelligence need live for mac

    18 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Insights in converted clicks and conversions

    I would like to see the results of the different conversions types (sale, newsletter etc). And have 2 columns, one for converted clicks and one for conversions like in AdWords

    18 votes
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  6. 18 votes
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  7. Better Filters

    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

    18 votes
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    Tell us more  ·  dareo responded

    We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

  8. 17 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    34 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. please enable international debit cards for india

    Hi please enable international credit & debit cards for india

    17 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. IP Address exclusion using Bing API

    I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

    17 votes
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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  12. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    17 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow more control over images order appearing on Bing Business listings.

    We should have the opportunity to make changes to the image order via the Bing Places Account so we can decide which image will be shown as primary when the listing is shown on bing.de

    16 votes
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  14. Motion to add Polish language (its 6 years now, it is the time)

    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

    Bing has a major user base in Poland.

    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

    Therefore i open a motion to add Polish language to Bing Ads.

    It's 6 years. It is the time.

    16 votes
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  15. Accepting Debit Card

    From India, Debit Card has not been accepted yet. Please allow Debit Card addition and smoothful transaction from Debit Card.

    16 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. Export all billing invoices for a month

    For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

    16 votes
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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Bing Ads Campaign Performance Report in Google Sheet

    Can we push the campaign performance data in Google sheet like we are doing in below link?

    https://docs.google.com/spreadsheets/d/1CXC4aNuElnCGx0zVeS3e10lXT9f6vPQ5SLD1Z6pRR4E/edit#gid=1725893278

    There should be a script which push the campaigns data like impressions, clicks, cost data in google sheet. so that we can monitor the performance . We can automate the data and make run the script daily. Weekly or monthly.

    15 votes
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    0 comments  ·  Scripts  ·  Flag idea as inappropriate…  ·  Admin →
  19. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    15 votes
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  20. When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

    Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

    15 votes
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