Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    21 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  2. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    21 votes
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  3. 21 votes
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  4. Agency access to credit card information

    As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

    Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

    This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every…

    21 votes
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    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    20 votes
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  6. export negative keywords from Shared Library

    export negative keywords from Shared Library

    20 votes
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    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  7. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
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  8. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    19 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    19 votes
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    Backlog  ·  9 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
  10. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    19 votes
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    Gathering Feedback  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  11. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    19 votes
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    2 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Allow end date on campaign level

    Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

    19 votes
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    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. End of month account balance

    There is no function in Bing Ads UI that allows you to view/print your prepaid account balance at a certain date. This a fundamental failure with Bing Ads UI to not allow users to access their account balance for month end procedures.

    19 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Integrate collapsable customer-level onto account hierarchy of agencies

    Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

    This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

    19 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Additional feature for the autogenerated email addresses of paperless billing accounts

    Current situation: Since we are now preventing human intervention by reducing the accounts in special handling cases which may cause data privacy issue.

    Suggestions: I would suggest to have an extra feature in Billing setting for adding automated email address of paperless billing accounts. These autogenerated email addresses do not have someone who can actually accept nor decline the verification request to add the email in the system.
    It would have been better if you can add at least options for automated emails (like invoice scanner) and for individual/specific email addresses.
    Once the customer or AM click the option for…

    18 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    18 votes
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    7 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. Activate Bing Shopping italy.

    Make Bing Shopping be aviable in Italy is most important for italian advertisers .

    18 votes
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  18. Better Filters

    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

    18 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

  19. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    6 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  20. Website Publishers Exclusion through BAM

    Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

    17 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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