Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Bing Product Ads (shopping) for Netherlands

    Bing Product Ads (shopping campaigns) for Netherlands

    25 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
  2. Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

    We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

    Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

    Many thanks.

    26 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    24 votes
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    4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  4. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    24 votes
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    19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  5. Add ClickDate (or similar) to GoalsAndFunnelsReport

    Please add something to the GoalsAndFunnelsReport that would allow us to get the date of the click that caused the conversion. Bing obviously has that, as it is returning the campaign, ad group, and keyword of the click that led to the conversion. It would be very helpful in figuring out what is working, as some clients have a long time between when a click occurs and the actual conversion. Things can change in that time period, and we'd like to be able to know what was going on in the account when the click happened that eventually led to…

    24 votes
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    9 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  6. When will Shopping campaigns be available in Switzerland?

    When will Shopping campaigns be available in Switzerland?

    23 votes
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    4 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  7. Add SEPA payments for all EU countries not only Germany

    SEPA is available to all European Union countries. I don't know what you only accept SEPA payments from German addresses.

    24 votes
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    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    22 votes
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    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. show store Id on campaign page

    show the store id on the campaign page

    22 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Custom Combinations for Audiences

    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

    22 votes
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    3 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This functionality should be available before the end of the year.

  11. Bing Product Ads (shopping) in Denmark

    Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

    When will Bing Product Ads and Shopping Campaigns be available in Denmark?

    It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

    22 votes
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    3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  12. Better Savable Custom Reports

    The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

    21 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  13. comments

    I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

    21 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  14. Setup Billing Notifications

    It would be nice to have notifications either a.) That a a billing charge is about to be made or b.) When a billing charge is made.

    20 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    18 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. Enable offline conversion's cancellation functionality

    We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

    Say:

    I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

    18 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow end date on campaign level

    Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

    18 votes
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    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Integrate collapsable customer-level onto account hierarchy of agencies

    Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

    This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

    18 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Agency access to credit card information

    As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

    Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

    This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every…

    17 votes
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    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Additional feature for the autogenerated email addresses of paperless billing accounts

    Current situation: Since we are now preventing human intervention by reducing the accounts in special handling cases which may cause data privacy issue.

    Suggestions: I would suggest to have an extra feature in Billing setting for adding automated email address of paperless billing accounts. These autogenerated email addresses do not have someone who can actually accept nor decline the verification request to add the email in the system.
    It would have been better if you can add at least options for automated emails (like invoice scanner) and for individual/specific email addresses.
    Once the customer or AM click the option for…

    16 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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