Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Broad Match Modifier Workability

    Please can you add an option to change broad match keywords to BMM without having to delete and re-upload them. OR, break away from what Google do and have BMM as its own match type

    26 votes
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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  2. Make it possible to make an adult account for the Netherlands

    At the moment its possible to get an adult account for the following countries: Canada, France, Germany, Hong Kong, Republic of Ireland, United Kingdom, United States and Taiwan. Why is it still not possible to get an adult account for the Dutch market. Please make this happen

    24 votes
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    3 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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    Not in our plans right now  ·  0 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
  4. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    23 votes
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  5. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    23 votes
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    7 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  6. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    23 votes
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    Working on it (12 months)  ·  10 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
  7. 23 votes
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    3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Turn off Close Variations since it can cause irrelevant search terms

    We should have a feature where we can turn off close variations to avoid having irrelevant search terms. I'm afraid continuously adding irrelevant searches to my negative keywords list won't really work. As you can see, my ads are shown for completely random keywords so even is I add them as negative, I will be still spending money for other trash search terms.What's the point of exact match type if it's basically the same as broad? This is extremely important.

    22 votes
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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    Hey folks,
    We appreciate your input and feedback on the existing matching behavior. We encourage you to reach out to the support team to help address any issues you may encounter in the immediate term. Our algorithms are continuously learning and working to improve matching quality.

    As our algorithms continue to learn, we have observed that close variant performance and quality has significantly improved over the past few months. For many customers, close variants are performing better than canonical match types; we do not have any plans to revert the close variant updates. For those customers that are uniquely impacted by these changes, combining effective negative keyword strategies, use of Broad Match Modifier, and escalating to support are great options to address concerns that may still arise.

    Best,
    Ben

  9. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    21 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  10. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    21 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  11. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    21 votes
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  12. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    21 votes
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    Tell us more  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  13. Agency access to credit card information

    As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

    Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

    This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every…

    21 votes
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    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Bing Ads Intelligence for Macs running Excel 2011

    Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

    21 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    20 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Do not count some Conversions, under "conversion" column

    Similar to Google Adwords,
    We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

    The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

    The motivation:
    I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
    I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

    however, if the same visitor also makes a…

    20 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  17. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    20 votes
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    2 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Allow end date on campaign level

    Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

    20 votes
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    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. export negative keywords from Shared Library

    export negative keywords from Shared Library

    20 votes
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    3 comments  ·  Flag idea as inappropriate…  ·  Admin →

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  20. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
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