Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Accept verified paypal and prepaid debit cards worldwide

    I would like Bing to accept verified Paypal accounts from other countries. In addition, they should also accept prepaid debit cards like those of Payoneer.

    41 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    40 votes
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    9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

  3. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    37 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  4. Display URL (Google Parity) - Allow more than 35 Characters to be entered in the system and then just shorten the ad with "..." like Google

    Bing needs to follow Google's lead and allow for more characters to be inserted into the display URL field and then visually change how it looks on the ad instead of just not letting you enter more characters (especially when it still requires a top-level domain like .com in the URL). With the current setup, advertisers are required to shorten the display URL which confuses the customer and could impact quality score.

    37 votes
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    2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
  5. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    34 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add a column to manage different conversion Steps

    I really like the possibility of having different customizable conversion steps (like browsing, prospects) that are different from the transactional conversion. This is really useful.

    But I see the only way to access this information is by making a report. On this report you have to tick "KW" so that you know which Keyword, adgroup and campaign triggeered those "mini-conversions".

    The idea is that this gives you a way to optimize when transactional conversions are not present. It would be great to have them directly on the management interface available on a column, for those who need it.

    Same for…

    34 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    33 votes
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    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  8. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    32 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  9. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    32 votes
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    3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  10. Please add a column for MerchantProductId in the GoalsAndFunnelsReport

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the ProductOfferPerformanceReport, it would give us the performance data we need for a particular product in a shopping campaign to be able to know what kind of bid to set for it.

    31 votes
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    19 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  11. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    31 votes
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    7 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Please add a column for SearchQuery to the GoalsAndFunnelsReport

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the SearchQueryPerformanceReport, it would allow us to know which searches are driving which types of conversions, allowing us to optimize our campaigns better.

    30 votes
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    16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  13. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    29 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. 29 votes
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    6 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow bank account details as a payment method like Google Adwords!

    You should be allowed to pay with bank account details like Adwords. Some businesses don't have company credit and debit cards.

    29 votes
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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    28 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow Invoices to show the ammounts spent by PO#

    Currently right now if a client adds more than one PO# for an monthly invoice, that spend is grouped in the invoice without any way of splitting the spend by PO#.

    There is no official way to reconcile the PO spend. Rather manual pulls in Bing Ads UI which corresponds to the PO# date needs to be done.

    28 votes
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    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    28 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  19. Create a program similar to Google's Advanced Verification in order to eliminate spam

    Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

    Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worst_fall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDS_Technician_Guilty_Fall2017.pdf). Just as…

    27 votes
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    3 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
  20. Paperless billing

    There is no way to opt out of paper billing - please can you offer a paperless billing option, as we receive invoices via email anyway!

    26 votes
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    11 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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