Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to if you prefer not to post to this forum.  

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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.

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  1. Import "Custom Parameters" column during business data import from Google

    I import a Google business data feed into Microsoft Ads using Microsoft Ad's "Import From Google Ads" tool. Microsoft Ads does not import all of the columns, particularly the "Custom Parameters" column which I use to create the final urls via Ad Customizer in Google. When you import the business data into Microsoft Ads, Microsoft ads automatically imports the ads that use the feed. However, my ads that use the feed don't have a properly functioning url without the "Custom Parameters" which is being omitted when the business data is imported.

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