Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



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  1. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    73 votes
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    3 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  2. Provide IF function ads to match Google's

    Google Ads offers IF function ads to change the message depending on device or audience. More info here: https://support.google.com/google-ads/answer/7207341?hl=en

    1 vote
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →

    The product is now in closed beta, please ask your account reps for more details. In addition the customizer functionality is generally available that lets you change the message depending on audience based on feeds.

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