Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    28 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  2. Allowing Videos On Landing Pages.

    Because of the progressive nature of online advertising most advertisers are switching to video sales letters on their landing pages. Why? Because it converts better. Current, not allowing an autoplay video landing page seems a bit pre-historic.

    There should be limitations on how many and where this video should be located on the page. I fully agree with no exit pop ups but video landing pages should be allowed.

    The TV or Youtube did not become game chaning sensations by accident.... it's what the people want. So to say that have a video on a landing page takes away from…

    17 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  3. be able to use SIMPLIFIED Chinese as a language option. Also be able to use different languages for keywords.

    be able to use SIMPLIFIED Chinese as a language option. Also be able to use different languages for keywords.

    14 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  4. Start Display Network Campaign

    Try to start display network advertising. It would be great for people who are looking for branding purposes.

    13 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  5. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    12 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →

    Hi! Thank you for your feedback. Since this request, DSA has been rolled out to the US, UK, France, Germany, Australia, and Canada.

    We’re currently evaluating which markets we’ll expand to next based on volume. India is not currently on the roadmap, but will be considered at a future date.

    Thanks again!

    Grant and Aurea

  6. Bulk Uploads/Account Association and Image Libraries for Image Extensions

    Bulk upload solution for image extensions either using BAE, BAM, or the Bulk Operations tool and the ability to associate image extensions at the account level. Also, having a library option for storing images at either the client or account level. A master list to manage images would make it easy for clients to test promos and special events by category.

    10 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  7. Possibility to use the match type: Broad Match Modified for negative keywords.

    Possibility to use the match type: Broad Match Modified for negative keywords.

    5 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  8. Multiple call extensions per campaign. Mobile vs. Desktop Numbers.

    Multiple call extensions per campaign. Mobile vs. Desktop numbers.

    5 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  9. Roll out DSA for the Netherlands

    with import function from google adwords.

    5 votes
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  10. Create adverising on Bing similar to googles adwords express

    Creating and managing campaigns is too complicated and time consuming for service industry professionals like plumbers, roofers, and electricians who own small businesses

    4 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  11. separate the apply and dismiss buttons

    When attempting to mass apply a recommended changes to an Advertisement in campaign management, I have twice now accidently clicked dismiss instead of apply due to how close they are together. either separate the 2 buttons or put a confirmation for the dismiss or an undo option.

    4 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  12. Roll out DSA for Norway and other markets

    DSA is only available for a few select markets.

    3 votes
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  13. 3 votes
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    1 comment  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  14. please provide pey-per-action for small and startup bussiness. thank you

    please provide pay-per-action for small and startup business. thank you, as they cant afford pay-per-clicks,
    the reason is if they pay for something and cant get anything then they cant afford to pay,

    2 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  15. Add Dynamic Add Campaigns in the UK

    Google dynamic adds that generate adds and select keywords automatically are a fantastically efficient way to set up an effective add campaign. I've found them very successful. I tried to set up the Bing equivalent from a UK account, only to find that it's not available in the UK. Please implement this.

    2 votes
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  16. Roll out DSA for Italy

    with import function from google adwords.

    2 votes
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  17. Roll out DSA for Spain

    with import function from google adwords.

    2 votes
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  18. Allowing Editing of DSA Auto Targets

    It would be great if we were able to edit DSA Auto Targets after they have been created. Currently this is not supported within the UI, or via Bulk Upload, but is allowed in Google.

    2 votes
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  19. Enable tCPA bidding for DSA campaigns

    tCPA bidding is currently not available for DSA campaigns, even if the requirements for tCPA are met.

    2 votes
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  20. It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

    It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

    2 votes
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