Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Experiments

    Create an experiment for a specific adgroup not an entire campaign.

    3 votes
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    0 comments  ·  Experiments  ·  Flag idea as inappropriate…  ·  Admin →
  2. tCPA Bid Experiments Always Fail Conv Count Restriction

    In the current form, tCPA bid algo experiments are pretty much useless because the experiment campaign says "must have at least 15 conv in last 30 days". The experiment hasn't launched yet but the control campaign meets the requirement. This really needs to be able to get the conv volume from the control campaign if I'm ever going to use it.

    This post explains the problem quite well.

    https://answers.microsoft.com/en-us/bing/forum/all/experiment-wont-let-me-run-cpa-bidding-strategy/ca72a6ff-b08f-41de-9d06-e61d9b2b285c

    1 vote
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    0 comments  ·  Experiments  ·  Flag idea as inappropriate…  ·  Admin →
  3. In experiments, we need the ability to test Target CPA against a max conversion bidding strategy

    The feature to be able to test target cpa and max conv bidding strategies against each other needs to be available.

    1 vote
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    0 comments  ·  Experiments  ·  Flag idea as inappropriate…  ·  Admin →
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