Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    21 votes
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    Tell us more  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  2. Targeting based on residence

    It would be very nice if we will have an option to target people according to the default location in Bing settings. It would help us to target people who are residing on the country we are targeting to. Thanks!

    8 votes
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  3. Adding St. Clair County, Michigan to Bing Ads location targeting

    Hello, this location is missing currently and it's impossible to use it as location targeting, add it please to Microsoft Ads
    https://en.wikipedia.org/wiki/St.ClairCounty,_Michigan

    3 votes
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  4. List of Longitutde and Latitude

    It would be much appreciated if we could have an available list of Longitude and Latitude in the US. It could help us determine the actual state/cities we are targeting.

    2 votes
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  5. custom age groups

    There is a limited range of demographic targeting. We want to set the custom age groups( like 25-40, 45-60,...) and fully disable the ad by 100% rather than 90% to the age group range that we don't wanna target.

    1 vote
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  6. Microsoft Penny ADS.

    Dennis Brooks
    dennisbrookscontact@gmail.com
    Microsoft Penny Ads (MPA)

    Regarding Microsoft Advertising: What if I sent you three adds along with three dollars and asked you to give me three-hundred clicks? The ads would cost me one penny per click. You probably would think it is ridiculers and absurd and not talk to me again. However, this is how you can make millions of dollars on books alone: Anyone would be able to sell books and other items with penny ads all based on retail price.

    “Atlantis Pyramids Floods” $1.00
    amazon.com

    “Gone With the Wind” $1.00
    usedbooks.com

    You will see right away…

    1 vote
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  7. Set Location Targets/Exclusions at Congressional District level (parity w/Google)

    Allow advertisers to target or exclude locations at the Congressional District level in Microsoft Ads which is an option in Google.

    1 vote
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  8. Improve location targeting in the Netherlands (NL)

    Advertisers in the Netherlands can only target on province level or the country as a whole. This is far from ideal and I hear this from customers a lot.

    Can we extend the targeting to all cities in the Netherlands?

    1 vote
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  9. Allow Bing Advertisors to exclude more than 100 ips.

    Allow Bing Advertisors to exclude more than 100 ips. That would be a great support to stop getting fake clicks.

    1 vote
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  10. IP targeting and telecom targeting

    Please provide IP targeting and telecom targeting to be more precise with ads. Display ads will widen the horizon of ad serving.

    1 vote
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