Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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    Not in our plans right now  ·  3 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  2. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    3 votes
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  3. bidding on adgroup level when we have tCPA

    If it would be possible to bid on tCPA but on adgroup level not on campaign

    1 vote
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  4. 1 vote
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  5. Bing is setting automatically the bids in every keyword you select. Didn't happen happen before. Downgrade feature.

    Beside the excellent support, Bing has introduce a feature to set automatically the bid for every keyword added. This doesnt happen before and it is a very critical feature for the user as now has to go one by one changing the bid.

    Would be possible to revert it?

    Thank you

    1 vote
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  6. there should be an automated feature for boosting ad performance

    As i see every advertiser do lots of effort to optimizing ad and boosting. advertisers would have to work on every elements of ad to make it best performing. so there should be an automated feature to boosting ad performance.

    Another point is there should be instant payment reflection service for indian. If you can add payment UPI , or other payment wallets methods that are accepted in india. it will be helpful for every new individual who is willing to start advertising with bing.
    thank you

    1 vote
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    Not in our plans right now  ·  0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
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