The current budget management can easily spend our entire budget before the end of the month. In reality and according to documentation (https://help.ads.microsoft.com/#apex/3/en/51019/1) daily budget limits can be exceeded by as much as 100%. If this happens early in the month enough times, the monthly budget can be exceeded or run out of very early in the month. Support recommends lowering the daily budget to account for this, in my case by cutting it in half. This presents several problems. First, it makes joke out of the daily budget cap. Second, I have to manage a task the feature is supposed to automate. Third, if I lower my daily budget to try to spend through the end of the month, it lowers my total monthly budget cap, and thus ends early.

This is how Google has theirs and this would be helpful if we could incorporate.

About Maximize conversion value bidding

Maximize the total conversion value of your campaign within your specified budget with maximize conversion value bidding strategy.

This bidding strategy uses advanced machine learning to automatically optimize and set bids. It also offers auction-time bidding capabilities that tailor bids for each auction. You define the value that you want to maximize, such as sales revenue or profit margins, when you set up conversion tracking for your account.

Bid adjustments and Maximize conversion value:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. Because Maximize conversion value helps optimize your bids based on real-time data, your existing bid adjustments are not used. There is one exception: You can still set mobile bid adjustments of -100%.

Note: If you switch to Maximize conversion value bidding, you don’t need to remove your existing bid adjustments, because they won’t be used.

Before you begin
•Familiarize yourself with automated bidding.
•Before you can use maximize conversion value bidding, you’ll also need to set up conversion tracking with transaction-specific values.

Note: This bidding strategy is only available for Search campaigns.

How it works

Using historical information about your campaign and evaluating the contextual signals present at auction-time, maximize conversion value bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. Google sets these bids to help get conversions that are the most valuable for your campaign while spending your budget.

Before switching to maximize conversion value bidding:
•Check your average daily budget amount. Maximize conversion value will try to fully spend your average daily budget, so if you’re currently spending much less than your budget, maximize conversion value could increase spend significantly.
•Check your return-on-investment (ROI) goals. If you have an ROI goal for your campaign, such as a target return on ad spend (ROAS), you may want to add a Target ROAS to your bid strategy.

Allow the option to pause adgroups or keywords in campaigns

I believe there is a huge market that is not being touched because of the high price of online advertising as it should be. To touch this market I suggest to allow adgroups and keywords to be configured to pause on a given number of clicks. For instance - Pause adgroup or keyword after one click or however many clicks one chooses. The option to be able to offer a client to pay for up to lets say 5 clicks on maybe a call only ad is valuable because 1. it offers the SEM client a set amount and expectation that he or she can feel more confident to pay for. 2. It offers small business and startups clients a much more flexible way to budget for their online advertising needs. 3. Many clients would see it as a great way to baby step their way into online marketing for their products or service.

Please consider adding this pause settings option in the campaigns as I do believe the above points would give more people the ability to advertise online.
Thank you.