Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    10 votes
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    Feedback Received  ·  2 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  2. Support portfolio level automated bidding with shared budgets

    This would allow more campaigns to qualify (reach the minimum of 15 conversions in 30 days) for automated bidding where campaigns can be logically grouped because they have a similar Target CPA. Google supports this but I think it is an even more important feature for the Microsoft platform since traffic and conversion counts are typically lower for similar campaigns. Without portfolio support, there is a temptation to restructure and combine ad groups in ways that are not optimal for maintenance - just to meet automated bidding requirements.

    6 votes
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  3. Bid Strategy Type in reports reflect historical changes

    Please have the Bid Strategy Type column in performance reports reflect historical changes instead of showing the current setting throughout history.

    4 votes
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    1 comment  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  4. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    2 votes
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  5. 1 vote
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  6. Bing is setting automatically the bids in every keyword you select. Didn't happen happen before. Downgrade feature.

    Beside the excellent support, Bing has introduce a feature to set automatically the bid for every keyword added. This doesnt happen before and it is a very critical feature for the user as now has to go one by one changing the bid.

    Would be possible to revert it?

    Thank you

    1 vote
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    0 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
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