The current budget management can easily spend our entire budget before the end of the month. In reality and according to documentation (https://help.ads.microsoft.com/#apex/3/en/51019/1) daily budget limits can be exceeded by as much as 100%. If this happens early in the month enough times, the monthly budget can be exceeded or run out of very early in the month. Support recommends lowering the daily budget to account for this, in my case by cutting it in half. This presents several problems. First, it makes joke out of the daily budget cap. Second, I have to manage a task the feature is supposed to automate. Third, if I lower my daily budget to try to spend through the end of the month, it lowers my total monthly budget cap, and thus ends early.

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The monthly budget limit is based on your daily budget for the billing dates, which we cannot set. This means that we could actually go over our monthly budget (i.e. Dec 1-31) but Bing won't do anything about it because they are running on a different timing. My daily budget has consistently been at least $10 higher than the daily budget I have set, which means I have now lowered that in hopes of not going over.

If we have the option of setting a monthly budget alongside a daily budget, or at least change the billing dates to match our billing cycle, this will help with reporting metrics and keeping track of the budget.

Hi,

It's really unfair that people should choose enhanced or other automated CPC under the Bid Strategies. As a user who's paying money, I should have the option to have full control of what I'm looking to pay to Bing per click.

Of course, Bing can offer me options but can't force me to have only automated bidding. It's my money and I would like to place my bids as per my requirements.

Please reinstate the Manual bidding option otherwise Bing will lose the edge to Google as your ad costs will become costlier than Google.

If possible, please enable the manual bidding mode in my Bing Ad account so that I could using it on my terms.

My Bing Ad Id is: F149FSK6
associated email id is: aseem.bing@outlook.com

Thanks in anticipation!

Best wishes,
Aseem Chandna