Microsoft Advertising Feature Suggestions
Welcome, friends! This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.
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Expand Google Ads Import Feature
Allow more find & replace features for Google Ads imports. Right now the import feature only allows 1 find and replace option in campaign names. It would be more beneficial if there was a way to do multiple find and replaces within campaign names, and the ability to do multiple find and replaces within ad groups. There's currently not an option to change the group naming. These features are necessary on my current account as there are 2 locations in campaigns that differ between Google and Bing, and one within the group. The lack of these features means we cannot…
4 votesThanks for your feedback. We will triage it further for improvements in the next versions.
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Import campaign from Google Adwords Express
Currently you can only import an existing campaign from Google Adwords and not Adwords Express. This is making it difficult for small businesses to get started with Bing Ads that are not familiar with the set up and management campaigns
4 votes -
Differentiate import on campaign type
The current Google import functionality allows for the campaigns to be imported well. However, we can't select on which campaign types we want to import - can we add this to the import options?
This is a problem because many customers use different campaign types in the Google platform and not all campaign types are suitable for the Microsoft platform. (e.g. DSA, RSA, Remarketing, Inmarket etc.).
Customers want to be able to select which campaign types they want to import, and which campaigns they don't want to import.
By enabling them with this feature we prevent many import errors, safe…
1 vote -
Schedule imports: Possibility to sort adgroups within campaigns
When trying to exclude certain adgroups from being imported from GAds (that works on Google for my market) - but they don't work for Microsoft Ads, I noticed that's it's difficult to overview.
If it's just, let's say 10-15 adgroups it's pretty annoying to go into each campaign and unselect them one by one (when we have everything split up in device + match type campaigns). But the MOST annoying part is that the adgroups don't get sorted when you open the dropdown. So they are all inconsistently sorted (have no idea why they get so mixed up! doesn't make…
1 voteThanks for your feedback. We will consider this in future updates.
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Alphabetize Column Mis-Match Drop Downs During Import
During the mapping check during import, it is difficult to select the correct column header from the drop downs during matching because they are not in alphabetical order.
1 voteThanks for your feedback,
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