Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. 180 day remarketing duration is not good enough.

    AdWords and ALL other digital marketing platforms allow lists to have NO duration.
    This means there is no way to measure or divide up purchases through Bing that are from new customers compared to past customers.
    For example, let's say I have two different campaigns, one targeting past customer purchases, one targeting first time purchases. The first campaign has a list of all past customers attached to it, making sure that this ONLY tracks 'existing purchases'. The second campaign excludes this list, making sure this ONLY tracks 'first time purchases'.
    After 180 days, past customers will be removed from the…

    6 votes
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  2. dynamic remarketing

    please enable this feature like google adwords.

    4 votes
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  3. remarketing based on number of page visits

    Currently, there is no way to remarket to people who visit x number of pages on your website. You can only target people who visit specific pages on your website. People who visit x number of pages show high intent. It's a great way to reduce waste from your remarketing budget. I hope you add this feature asap.

    4 votes
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  4. Remarketing Audiences based on Leads of Email address, phone number and device id

    We have leads of email address and phone number of our old clients, we want to re-target the our old clients for a new plans and new offers for our existing and old clients. so we need to access of this api and its already you developed it for a particular bings customer so please let me know where we got the public access for this api or is there any links of form when we can applied to this features.

    We got the details about this feature already exist from this blog: https://www.mediapost.com/publications/article/300044/in-a-first-bing-unveils-custom-audiences-targetin.html

    Thanks in advanced!

    4 votes
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  5. Include Custom Email Remarketing Lists and previous converters list

    When can we have an option to include a custom email list of our customers so we can target them in different campaigns.

    Also it will be great if we get an auto populated previous converters list in Bing, so we can start bidding higher for previous website converters.

    2 votes
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    1 comment  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  6. Remarketing list membership duration max at 180 days is too short

    Remarketing list membership duration max at 180 days is too short for seasonal eCommerce shops or certain travel sites.

    For example: If a customer buys a product for a baby or newly married couple (1st christmas ornament) and intends to keep the tradition going year after year (like my mother does)... In year 2 that customer is buying "baby's 2nd christmas ornament" or "couples 2nd christmas ornament). Same concept works for people that have birthdays or anniversaries, which pretty much includes all humans. Some people do travel on vacation around the same time each year. 180 days is good for…

    2 votes
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    1 vote
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  8. display remarketing

    display remarketing

    1 vote
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    1 vote
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
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    1 vote
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    0 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  11. Remarketing Lists based on regex's.

    We don't have specific words in our URL that we can always use for RLSA - for example people who have reached an accommodation page with 4 slashes. We want to make RLSA lists based on the depth of the website; so URL contains one slash or 4 slashes.

    1 vote
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  12. Why is there no Russian language? He is very popular in the world. Especially in certain segments of the economy. Football for example or oi

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    1 vote
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  13. 0 votes
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    1 comment  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
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