Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes

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  2. Shopping feed to support more upload formats

    Please support XLS or XLSX format for shopping feeds. Managing google shopping feeds is easy as they are saved in google drive then can be accessed by URL. Possibly allow creating feeds in Onedrive then sharing it via url to bing shopping.

    9 votes

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  3. Bing Merchant Center to be featured in South Africa.

    We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa

    8 votes

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  4. Show Feed % Match and Mismatch Alerts for Product IDs from the Product Audiences Code

    When setting up Bing Product Audiences, it would be nice to get some sort of validation in the interface that a threshold percentage of collected IDs are matching the Bing Merchant Center. If they are not matching, I would like to be alerted, to see what the match percentage is, and to receive a list of IDs that did not match.

    7 votes

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  5. Allow specific Campaign Goals for each Ad Campaign

    I'd like to see a drop down to select a specific 'conversion goal' for each 'ad campaign'. This way, I could enter a "profit" value for each product I sell. Right now, even if I enter a variable to grab $$ for all products sold through the UET, it grabs the gross sale price only (and shipping costs I believe?). So $28 is what shows in the stats to optimize but I need it to show $12 to optimize.

    BTW: here is the code I received from Bing to grab the variables. I also added the top and bottom code…

    6 votes

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  6. Shopping available for New Zealand

    wants to ahve it available in NZ

    4 votes

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  7. adult product ads (shopping) - US, CA & UK

    Would like to be able to set up Adult Toys on Bing Ads Shopping in US, CA & UK.

    3 votes

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  8. Bing shopping

    Bing shopping shall be available in all markets

    3 votes

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  9. Promotion check says pending, how long will it take to be approved.

    does the Minimum purchase amount needed or required???

    1 vote

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  10. We need appeal / re-review button on product catalog violations that make no sense!

    You need to add an "appeal / re-review" button on product catalog violations. I had a neck tie come up as a "weapon policy violation", a LGBTQ Gay Pride rainbow dog leash come up as "P0RN0GRAPHY, and a wedding ring come up as "gambling content!" and many more! The term Gay / Lesbian Sticker Should not come up as P0RN0GRAPHY! Marijuana Symbol Earrings should not come up as Illegal Drugs!!! This is terrible I had 50 violations that made zero sense and were wrong!!!!There's no way to contact you easily! Google has a button for re-evaluation - you need it…

    1 vote

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  11. Make your promotional offers available for all countries arround the globe

    Please make your promotional offers reachable for all countries around the world, as I am a digital marketer from Afghanistan, Having clients that are working globally with your generosity, I can help my clients reach their potential customers globally.

    1 vote

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  12. Submit request for manual review online

    Allow customers to submit online request to manually review products disallowed for editorial guidelines. Seems silly to have to call a tech, just to have them submit the ticket for manual review.

    1 vote

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