Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Bing Product Ads (shopping) for Netherlands

    Bing Product Ads (shopping campaigns) for Netherlands

    27 votes
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  2. Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

    When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

    16 votes
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  3. Expand Bing shopping in more European countries

    Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

    10 votes
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  4. Maximize Clicks for Bing Shopping

    Make the Maximize Clicks bidding algorithm available for Bing Shopping campaigns

    7 votes
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    Started  ·  0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  5. Create a Product Group tab at Campaign and Account Level.

    Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

    6 votes
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  6. Enhanced CPC for Shopping Campaigns

    Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

    6 votes
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    Started  ·  dareo responded

    Enhanced CPC support is currently rolling out to advertisers using Shopping Campaigns. Please contact your account manager to get your account enabled if it hasn’t been.

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