Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    230 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  2. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    142 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    17 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  3. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    83 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    38 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  4. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    73 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  5. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    55 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    8 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  6. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    31 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    4 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  7. Bing Ads needs to send every account a Year End Tax Statment

    This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

    22 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

  8. List of Conversion URLs

    It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

    You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

    18 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
  9. remember columns

    Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

    If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

    13 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Clayton,

    Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

    Thanks

  10. Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

    Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

    For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

    12 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  11. Let people from all over the world pay through Paypal (USD). WHO USES CHECKS ANYMORE?????

    I cannot pay for bing ads using paypal because i am from Kenya. Paypal is acceptable globally, why care whether my dollars are from Kenya or any other country. Why should i send a check when i can prepay using paypal. This is the worst kind of unnecessary organizational bureaucracy, and it sure works against your interests.

    9 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your feedback. We expanded PayPal to 37 markets last year, and will continue to look at expanding in additional markets as we grow out payment offerings.

  12. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    7 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  13. Add option to pull conversions in mass

    We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

    6 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

  14. Ability for Bing Ads Support to be able to create custom revenue tags for UET

    Bing Ads Support should be able to create custom revenue tags for UET for advertisers who do not have web masters or a support mechanism for their ecommerce websites.

    6 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  15. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    4 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
  16. Editing, reverting, pausing, deleting keyword

    I don't like when Bing Ads Editor refreshes the interface (making me lose my place) after editing a keyword.

    4 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Gabe,

    I tried what you mentioned above, but was not able to reproduce the issue. Can you please let us know which version of Bing Ads Editor are you using? Also would be great if you could let us know the exact steps you took.

    Thanks!

  17. Option to bulk edit/add shared Structured Snippets in Editor

    It would really help out a big time if there was an option to edit/add shared Structured Snippets in Editor. The implementation of shared Callout extensions helped quite a bit, but it always becomes a hassle trying to create Structured Snippets, as we can only create it in the UI. Takes too much time and would like it to be a one-stop-shop experience.

    3 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  18. changes should be saved when clicking a different navigation item

    Many improvements in the new desktop editor. Thanks!

    New suggestion: If I'm in an adgroup, looking at ads and I change all of the destination URLs, if the next click is in the left navigation to get to a different adgroup/campaign or to see the KWs, it doesn't save any of my changes. It would be great if this were updated.

    It's a waste of time to have to click somewhere in on the ads after making the change. The changes should be applied even if the subsequent click is on a different adgroup or keywords instead of ads, etc.

    3 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  19. Remove call extension qualifications

    I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

    3 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
  20. Bing Ads Editor - Negative Audiences

    Add negative audience lists via Bing Ads Editor

    2 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
← Previous 1
  • Don't see your idea?

Feedback and Knowledge Base