Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. To allow non US companies to run Bing Shopping ads to target the US market

    We are an export company based in the UK who target expats living in the US. It would therefore be very beneficial for us to be able to set up a Bing shopping campaign alongside our existing Bing paid ads. This is not currently possible unless you are a US registered business with a US address.

    2 votes
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  2. Create an alert for an expired feed.

    Currently, there is no ability to get alerted if your shopping feed expires. Our feed was set to automatically upload, but there was a glitch with Bing and it didn't pull for 30 days (confirmed this with the rep). Then the feed expired without notice and we lost a day of revenue. There should be an alert so at least you know there's an issue right away and can go manually re-run the feed.

    1 vote
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  3. Allow Bing Shopping Campaigns in Ireland

    Are there any plans to allow Bing shopping campaigns in Ireland?
    Or the ability to manage campaigns run in other countries like the USA from advertisers based in Ireland.

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  4. bing merchant center

    Microsoft merchant center should be available for Europe: Germany, France, Luxembourg

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  5. Smart shopping

    Add a feature for automatic retargeting after x amount of sale for smart shopping campaign like google has to have automatic bids and keywords for maximum conversions.

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  6. Bing ads should have available ads coupon for Puerto Rico advertisers

    Bing ads should have available ads coupon for Puerto Rico advertisers

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  7. Promotion check says pending, how long will it take to be approved.

    does the Minimum purchase amount needed or required???

    1 vote
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  8. Shopping available for New Zealand

    wants to ahve it available in NZ

    1 vote
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  9. Allow to see product titles of feed and bid on the product group screen

    Want to have products listed by title and adjust bids in one spot. Should also be able to see activity. On the products group tab or products tab.

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  10. We need appeal / re-review button on product catalog violations that make no sense!

    You need to add an "appeal / re-review" button on product catalog violations. I had a neck tie come up as a "weapon policy violation", a LGBTQ Gay Pride rainbow dog leash come up as "P0RN0GRAPHY, and a wedding ring come up as "gambling content!" and many more! The term Gay / Lesbian Sticker Should not come up as P0RN0GRAPHY! Marijuana Symbol Earrings should not come up as Illegal Drugs!!! This is terrible I had 50 violations that made zero sense and were wrong!!!!There's no way to contact you easily! Google has a button for re-evaluation - you need it…

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  11. Make your promotional offers available for all countries arround the globe

    Please make your promotional offers reachable for all countries around the world, as I am a digital marketer from Afghanistan, Having clients that are working globally with your generosity, I can help my clients reach their potential customers globally.

    1 vote
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  12. Allow Bing Shopping ads be created in China,target to US or Europe market

    Merchant cent is not available for China to use,We want to create shopping ads,target to US UK market

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  13. lost impression share

    Show the lost impression share for each product group in a Shopping campaign

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  14. Submit request for manual review online

    Allow customers to submit online request to manually review products disallowed for editorial guidelines. Seems silly to have to call a tech, just to have them submit the ticket for manual review.

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  15. Automatic item updates for Bing Shopping in Germany

    I would like to create Bing Shopping campaign, however, without an automatic item update as described here: https://help.ads.microsoft.com/#apex/3/en/60002/1, I am actually hesitant to do so.

    1 vote
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  16. For the Shopify integration, allow for certain products to be removed from ad campaigns.

    Currently there is no way to exclude products from a Shopify-integrated shopping campaign. Even if one manually excludes products using the file upload, the exclusion is over-written at the next scheduled sync. We should be able to exclude products, or categories of products from the ad xampaigns.

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow Bing Advertisers to Run Call-Only Ads

    Call-Only Ads are super helpful for call-centeric businesses, the existing call-extension is not that helpful and results in poor click through rates

    1 vote
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  18. BRAND Column Length in MS-Ad-Merchant-Center "Google-Merchant-Import-Tool" is shorter than Google-Merchant's BRAND Column Length

    The sole task for MS Ad Merchant Center Import for Google Merchant is to import the Google Merchant Data, however, MS Ad Merchant Center Import BRAND column's data length (70 characters) doesn't match the actual source column in Google Merchant for data length (255).

    Note: this is not MS Ads fault as Google's published online documentation in places notes the very old length of 70 char, however, the result is that imported records get rejected from MS Merchant Center Import because Google's Brand length is in fact 255 characters and MS Merchant errors out records with brand longer than 70…

    1 vote
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    0 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  19. Bing shopping

    Bing shopping shall be available in all markets

    1 vote
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  20. merchant center different market

    to be featured in Czech Republic

    1 vote
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