Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. 5 votes
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  2. Bing Merchant Center to be featured in South Africa.

    We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa

    5 votes
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  3. Push Shopping Feed

    Currently I am using a Google sheet for my shopping feed.

    I can only schedule a push for my shopping feed. I would like to push the feed right away so that I can run a error report.

    5 votes
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  4. Can Bing process FTP shopping feed faster?

    We update our bids via customlabel0. However, whenever we upload our feed it takes at least 3 days for Bing to finish processing and update the bids. This is really annoying especially for holiday season or while we are running a promotion.

    5 votes
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  5. Add keywords for Bing Shopping Campaigns

    Currently, there is no way to restrict delivery of product ads to a specific set of keywords. Enabling keywords to be added to shopping campaigns will help brand advertisers target specific search queries and control delivery of their product ads.

    5 votes
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  6. Bing Merchant Center for merchants from other countries

    Non-US merchant, mainly targeting the US market, offering free overseas shipping, so technically I should be available to advertise in the US, correct? You guys allow traffic-driving campaigns to target US for non-US online stores, why not product listing ads?

    5 votes
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  7. Bad Review Process

    The review process is very bad. They take my account under review and after 3rd day they said my website is not line as this is Third Party Suppor, but my website is of shopping site. The guy i chatted with on 4th day apologize to me. and have taken my account under review again..

    The bingads system is going really in **** day by day. You guys/system can't complete to Google.

    Repair your bingads system and make teach your review guys to check complete thing before to give feedback of review.

    5 votes
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  8. BMC Currency Convertor

    Google Merchant Center has currency convertor option which automatically converts the currency from USD to CAD if you create a catalog for Canada. Please enable the feature in Bing Merchant center as well.

    4 votes
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  9. Automated Extension Reporting/Exclusions

    Can you make it so more detailed reporting can be pulled on automated extensions? I would like to know what callout extensions are being generated, what seller/review sites are being shown in ads, what long titles are performing best, etc.

    You cannot break down this data into granular insights, but it would be so helpful for account improvements - like taking long ad title annotations and adding them on the account. Additionally, excluding all/part of automated extensions would be great. For example, if the automated callout extension is pulling incorrectly, I want to exclude that. Or, if I only want…

    4 votes
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  10. Allow Target CPA for shopping campaigns

    Allow Target CPA for shopping campaigns

    4 votes
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  11. Bing Merchant Store in Sweden

    Ive been poking the support about info on Bing Merchant Store in Sweden for the last couple of years, but apparently there is no plan/info to run it in Sweden, i would love for that to change, i work for an agency and some of my customers are already running Google Shopping, and it just feels lika a missed opportunity to not be able to use Bings Ad network.

    4 votes
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  12. Bing Shopping

    Bing Shopping in Germany is only possible for websites that allow payments online at the time of the purchase. The offline payment method is very common in Germany. Please make advertising with Shopping available also for such websites.

    4 votes
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  13. add filter in product groups tab in shopping campaign

    Add filter in product groups tab in shopping campaign to remove particular products from sight, such as exclusions

    4 votes
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  14. Bing Shopping error feed hidden in merchant center

    When clicking on the view errors button in the catalog Management view of the Bing merchant Center, Bing Ads directs you to the catalog summary where you can only view the entire feed. To view the errors you first have to select a historic date in the drop down.
    Can we make the error view more intuitive by providing an easy downlod error button in the summary tab?

    4 votes
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  15. adult product ads (shopping) - US, CA & UK

    Would like to be able to set up Adult Toys on Bing Ads Shopping in US, CA & UK.

    3 votes
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  16. Maximize Conversion and Target CPA for Shopping Campaign

    A lot of Bing Shopping Advertisers are asking if we could enable Max Conversions and Target CPA as an additional bid strategy options to optimize their product ads and focus more on ROI. Is there any way for us to allow these bid strategies in shopping campaigns?

    3 votes
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  17. Shopping campaigns in spanish speaking markets

    Bing Shopping campaigns are still not available to target to spanish speaking markets. I am sure that it would be used by a lot of users of your platform. And the spanish speaking markets are quite big.

    3 votes
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  18. Anuncios de shopping en España--> debería existir ya en un mercado tan importante y creciente como es España, aumentariamos la inversión

    Debería tener ya shopping en España, es una lastima que no podamos aumentar nuestra inversión en este canal debido al mal servicio y pésimos tipos de campañas que nos ofrece, asi no podemos obtener las rentabilidades necesarias para argumentar una inversión mayor en bing ads

    3 votes
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  19. Ability to set Bing merchant center feed with no expiration

    Currently, Bing merchant center feed expires every 30 days. And it takes 3 days to process the feed. There should be a functionality so the feed is automatically fetched daily, just like Google and never expires. Or at least take few hours rather than days to process the feed.

    3 votes
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  20. Allow specific Campaign Goals for each Ad Campaign

    I'd like to see a drop down to select a specific 'conversion goal' for each 'ad campaign'. This way, I could enter a "profit" value for each product I sell. Right now, even if I enter a variable to grab $$ for all products sold through the UET, it grabs the gross sale price only (and shipping costs I believe?). So $28 is what shows in the stats to optimize but I need it to show $12 to optimize.

    BTW: here is the code I received from Bing to grab the variables. I also added the top and bottom code…

    3 votes
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