Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Enable operating system and carrier targeting

    For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).

    80 votes
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  2. Need Ability to Block more than 100 IP Addresses or subnets.

    I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

    56 votes
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    We do not plan to extend our IP address blocking functionality at this time given the current limits work for the majority of users

  3. Allow Bing Ads To Target Traffic Per Browser (Chrome, IE, Firefox, etc)

    If you can have Bing Ads target traffic per browser like Facebook does. If we can target the campaign on different web browsers this would be good. Some of the traffic we are looking for is very specific as in what type of browser we are looking for.

    23 votes
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  4. Gender Age and other Demographics full 100% Opt Out in Campaign Settings

    The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.

    Let's add to that a possibility to basically FULLY exclude or include any age group or gender.

    19 votes
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  5. Targeting based on residence

    It would be very nice if we will have an option to target people according to the default location in Bing settings. It would help us to target people who are residing on the country we are targeting to. Thanks!

    8 votes
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  6. List of Longitutde and Latitude

    It would be much appreciated if we could have an available list of Longitude and Latitude in the US. It could help us determine the actual state/cities we are targeting.

    2 votes
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  7. ads impression on specific user 5 time a day

    I have to show my ads impression on specific user 5 time a day. but i can not do this at Bing , Please include this option on your system if possible. I have got this type of option on like Traffic Junky promotional system. So please include this it will be help us to search user.

    2 votes
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  8. 1 vote
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  9. Remarketing or Exclusion Audience based on Click IDs

    We've noticed a lot of leads coming from multiple campaigns the same day, it would be simply wonderful if we could suppress users who have already converted that day.

    1 vote
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