Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



How can we improve Microsoft Advertising to create a better experience?

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  1. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    82 votes
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    3 comments  ·  Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.)  ·  Flag idea as inappropriate…  ·  Admin →

  2. Custom Combinations for Audiences

    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

    26 votes
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    4 comments  ·  Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.)  ·  Flag idea as inappropriate…  ·  Admin →

  3. similar audiences targeting

    Similar audience just like Google AdWords

    18 votes
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    0 comments  ·  Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.)  ·  Flag idea as inappropriate…  ·  Admin →
    Working on it (6 months)  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

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