Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Coordinates exclusions for all the markets.

    It will be interesting to be able to exclude using coordinates for all the markets that use Microsoft Advertising.

    1 vote

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  2. 1 vote

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  3. Please add operating system targeting or exclusion

    often times we found that our ad only work for certain operating system and we need to optimize our campaign by targeting only that OS and exclude the other which is not working

    1 vote

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  4. MENA region

    Hi,
    It's 2020 when are you planning on adding the MENA region countries as a targeting option for Bing Ads ?
    And when is Arabic going to be included as language for targeting and for Ads ?

    1 vote

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  5. 1 vote

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  6. Email Address Audiences

    I would like the ability to upload email addresses, and target them as a customer match type audience.

    1 vote

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  7. Allow users to bulk upload companies they want to target and increase bids for in campaign/ad group settings

    Allow users to bulk upload companies they want to target and increase bids for in campaign/ad group settings

    1 vote

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  8. why can I not upload customer lists? essentially, why do you have no counter part to Google's Customer Match

    I want to differentiate between a previous customer and new customers as our goals are customer acquisition cost. Can you implement this feature within Microsoft Ads?

    1 vote

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  9. custom age groups

    There is a limited range of demographic targeting. We want to set the custom age groups( like 25-40, 45-60,...) and fully disable the ad by 100% rather than 90% to the age group range that we don't wanna target.

    1 vote

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  10. open pilot audience ads

    Please enable all accounts for audience ads in US. I want to be included in the open beta for Audience ads. Thank you.

    1 vote

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  11. An Option To Block Bing.com, Yahoo.com, Aol.com as publishers

    We need to have an option to block only one of those We cant work of them all as one package... Somehow in some offers, bing can convert well and yahoo not... So as an advertiser I must have an option to block yahoo...

    not to block all the 3 publishers

    1 vote

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  12. Suggested platform changes to help prevent fraudulent clicks

    service related companies experience high "low grade Click" volume largely due to competitors to put it nicely.A majority of these clicks can be easily stopped with a couple of platform changes. First is the limitations in "IP exclusions" one of which IPv4 address not excepted and second only 100 IPs can be imputed must be corrected. Secondly there is no way to add these IP addresses quickly on the fly. I propose adding IP Threshold Rules that can be set at campaign or ad group levels into "setting". One setting for amount of clicks allowed in limited time and another…

    1 vote

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  13. Microsoft Penny ADS.

    Dennis Brooks
    dennisbrookscontact@gmail.com
    Microsoft Penny Ads (MPA)

    Regarding Microsoft Advertising: What if I sent you three adds along with three dollars and asked you to give me three-hundred clicks? The ads would cost me one penny per click. You probably would think it is ridiculers and absurd and not talk to me again. However, this is how you can make millions of dollars on books alone: Anyone would be able to sell books and other items with penny ads all based on retail price.

    “Atlantis Pyramids Floods” $1.00
    amazon.com

    “Gone With the Wind” $1.00
    usedbooks.com

    You will see right away…

    1 vote

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  14. Set Location Targets/Exclusions at Congressional District level (parity w/Google)

    Allow advertisers to target or exclude locations at the Congressional District level in Microsoft Ads which is an option in Google.

    1 vote

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  15. New Start Date

    Allow us to set new start date on old ads.

    1 vote

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  16. Improve location targeting in the Netherlands (NL)

    Advertisers in the Netherlands can only target on province level or the country as a whole. This is far from ideal and I hear this from customers a lot.

    Can we extend the targeting to all cities in the Netherlands?

    1 vote

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  17. Promote gambling for the Belgian market

    Since 2012 online gambling has been legal in Belgium.
    I already promote many licensed casinos on Google Ads, but i see in the Microsoft ad gambling policy no option for the Belgian market.

    1 vote

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  18. 1 vote

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  19. Remarketing or Exclusion Audience based on Click IDs

    We've noticed a lot of leads coming from multiple campaigns the same day, it would be simply wonderful if we could suppress users who have already converted that day.

    1 vote

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  20. Include Malaysia in Linkedin Targeting

    Include Malaysia in Linkedin Targeting

    1 vote

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