Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. User Interest Targeting

    Great features for targeting but what's missing is user interests. This would be tracking but I want to target users better, if not based on their background? Tech Savvy Joe wants some Web Hosting and I have it. User match type is what it should be called. Someone searches domain, and ad for hosting should also appear as it seems pretty related if the website does have domains AND hosting but only if.

    7 votes
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  2. 180 day remarketing duration is not good enough.

    AdWords and ALL other digital marketing platforms allow lists to have NO duration.
    This means there is no way to measure or divide up purchases through Bing that are from new customers compared to past customers.
    For example, let's say I have two different campaigns, one targeting past customer purchases, one targeting first time purchases. The first campaign has a list of all past customers attached to it, making sure that this ONLY tracks 'existing purchases'. The second campaign excludes this list, making sure this ONLY tracks 'first time purchases'.
    After 180 days, past customers will be removed from the…

    6 votes
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  3. dynamic remarketing

    please enable this feature like google adwords.

    4 votes
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  4. remarketing based on number of page visits

    Currently, there is no way to remarket to people who visit x number of pages on your website. You can only target people who visit specific pages on your website. People who visit x number of pages show high intent. It's a great way to reduce waste from your remarketing budget. I hope you add this feature asap.

    4 votes
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  5. Remarketing Audiences based on Leads of Email address, phone number and device id

    We have leads of email address and phone number of our old clients, we want to re-target the our old clients for a new plans and new offers for our existing and old clients. so we need to access of this api and its already you developed it for a particular bings customer so please let me know where we got the public access for this api or is there any links of form when we can applied to this features.

    We got the details about this feature already exist from this blog: https://www.mediapost.com/publications/article/300044/in-a-first-bing-unveils-custom-audiences-targetin.html

    Thanks in advanced!

    4 votes
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  6. please add simplified chinese as a language option, targeting mainland China using traditional Chinese is not going to work

    Please add simplified chinese as a language option, targeting mainland China using traditional Chinese is not going to work and is a waste of money and time for the clients.

    4 votes
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  7. ads impression on specific user 5 time a day

    I have to show my ads impression on specific user 5 time a day. but i can not do this at Bing , Please include this option on your system if possible. I have got this type of option on like Traffic Junky promotional system. So please include this it will be help us to search user.

    4 votes
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  8. Target Specific Partners Only

    I'm personally keen to target Duck Duck go only within a campaign as analytics shows it's got the best conversion rates from organic traffic so naturally I'd wish to try doubling down on advertising campaigns specifically for Duck Duck Go whilst omitting Bing & the others.

    3 votes
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  9. Manage referrers better -- remove Yahoo! Answers, Voices etc.

    Some referrers such as voices.yahoo.com, answers.yahoo.com (and many more such as images etc. -- multiple Bing and Yahoo properties) have provided terrible ROI for my campaigns. I have spent more than $1000 in advertising over the last 2-3 months for one particular campaign and barely broke even. Search.bing.com and search.yahoo.com have proved profitable referrers, but not profitable enough to offset the clicks gotten through non-search properties such as Images/Voices/Answers.

    I have already removed non-Bing/Yahoo referrers (with the pertinent setting) but since we can't just target search.bing.com and search.yahoo.com, I am forced to pause my campaign, not to be relaunched. It's…

    3 votes
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  10. max conversion

    When I try to select the Bid strategy of "Maximize conversions (automated bidding): Set my bids to get the most conversions", it does not allow for campaigns targeting Ireland.

    This would be very helpful to target my desired audience.

    3 votes
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  11. Include Custom Email Remarketing Lists and previous converters list

    When can we have an option to include a custom email list of our customers so we can target them in different campaigns.

    Also it will be great if we get an auto populated previous converters list in Bing, so we can start bidding higher for previous website converters.

    2 votes
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  12. Remarketing list membership duration max at 180 days is too short

    Remarketing list membership duration max at 180 days is too short for seasonal eCommerce shops or certain travel sites.

    For example: If a customer buys a product for a baby or newly married couple (1st christmas ornament) and intends to keep the tradition going year after year (like my mother does)... In year 2 that customer is buying "baby's 2nd christmas ornament" or "couples 2nd christmas ornament). Same concept works for people that have birthdays or anniversaries, which pretty much includes all humans. Some people do travel on vacation around the same time each year. 180 days is good for…

    2 votes
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  13. 2 votes
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  14. 1 vote
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  15. Bing Local services

    Hey guys, I wanted to suggest you guys build something similar to google local services, I absolutely love it! Id throw money at it, google local services is everything i look for in marketing at an amazing cost.

    1 vote
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  16. Offer Front Page all day advertising for $160 mo like Facebook.

    Allow ads to circulate all day for 30 days on platforms that target their audience with a image, short video, or just text, etc. This way people who are on a limited budget and can't afford very expensive advertising starting out, can still generate traffic all day and connect with the right audience and make money. This helps the customer establish a set amount they would spend each month in advertising, while allowing them to connect with the right targeted audience for a full month. This will eliminate many problems and increase microsoft profits by the millions while bringing balance…

    1 vote
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  17. Re-marketing budget is too high for country like India

    As told by your call center person, minimum budget to try re-marketing is INR 50K and text search again INR 50K. So, unless one invest INR100K they can not test the platform. This is big turn off for SMEs and start-ups especially in the market where Google is offering matching budget scheme at ultra low value (less than 2K)

    1 vote
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  18. 1 vote
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  19. display remarketing

    display remarketing

    1 vote
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  20. Please add; Spokane Valley, Washington, United States city as location for our ads? Thanks!!!!

    Please add;

    Spokane Valley, Washington, United States
    city

    as location for our ads?

    Thanks!!!!

    1 vote
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