Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    42 votes
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    4 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  2. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    30 votes
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    4 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  3. Remove "how to" as a noise word in search

    I want to target a phrase that is "how to xxxxxx", and I can not just use phrase or exact match...because the ad also shows up for only the word "xxxxx". This is a waste of clicks, and is not targeted.

    Can you please remove "how to" as a noise word? This would make it much better for marketers to really target down lots of keyword phrases and exact matches.

    22 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  4. Broad Match is Ridiculous

    the broad match is literally a joke,

    the keyword Polytunnels triggers when searchers type:

    bmw accessories
    caravan
    Halfords
    bmx
    pets
    fish

    there is broad then there is off the scale....

    18 votes
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    2 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  5. Please add multi-language support for broad match modifier

    Broad match modifiers (+keyword) are often the best choice for campaigns. Please make this option available for languages other than English and French (at least in German and Spanish).

    12 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  6. Review Bings Broad Match Algorithm

    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

    im in the process of requesting recompense, due to this being none fault of my own

    10 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Hello Callum,
    We’d like to help resolve this issue. Can you contact me via email so we can get details of your account and address the problematic matches?

  7. Broad Match Modifier-"Equivalent expressions"

    The whole purpose of BMM is to serve MORE relevant ads based on the query-not to simply get around BMM to serve less relevant ads because BING doesn't like the results or thinks they are getting somehow more relevant ads because you get .3% more clicks. the latter is impossible to measure b/c there are too many variables in play.

    example: query is "liquidation warehouse in phoenix arizona"; ad that gets served/attributed keyword=store liquidation expert/liquidation store.

    can you see how ******** that is to serve the wrong ad?

    if i dont catch that mistake(on your part) i have to police…

    5 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  8. Negative Broad Match Keywords

    This needs to be a feature. It's absurd using only phrase and exact negatives when a broad match negative would solve so many problems dealing with wasted spend and irrelevant keyword matches.

    5 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  9. Possibility to use the match type: Broad Match Modified for negative keywords.

    Possibility to use the match type: Broad Match Modified for negative keywords.

    5 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  10. Do not ignore extraneous words in case of Broad Match Modified

    I was trying to focus on keywords which have extraneous keywords like how, what in them. I was told that those words are ignored by the bing, even when I add + sign in front of them
    e.g.

    +how to create a qr code will match to any of the following search terms:-
    1) "create qr code"
    2) "qr code generator"
    3) "make code" etc.

    Now I will not be able to target only queries which have "how" word in them even if I use + .

    The ideal scenario would have been not to ignore extraneous words like "how"…

    5 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  11. Fix the Exact Match

    Fix the Exact Match

    Revert the "close variant" changes you made. This has almost rendered match types useless and is total overkill compared to what Google did. I am noticing branded traffic funnel to non-branded KWs. Our account runs off SKAGs to eliminate this noise from disrupting performance but this will weeks to correct the impact from this.

    Please fix your "variants" or revert the change.

    5 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  12. Please let negative keywords block close variants

    Negative keywords should be able to block close variant exact matches.

    4 votes
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    2 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  13. Negative keyword for Broad match

    Some terms are still not properly filtered with negative keyword. Hope it will work with Broad. Bing should consider adding a match type of broad to the negative KW's...it can make our life much easier.

    4 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  14. Search Term Must Include All Keywords

    Bing should make it so all keywords have to be in the search term.

    It would be nice so we can bid terms like dental implant dentist higher than dental implant because the user intent is very different.

    Example

    My client is showing up for the search term "four on four dental implants" when the keyword is "+dental +implants +dentist". Bing says this is possible because the system is picking up on smart match and counting dental and dentist as the same match. But with that logic shouldn't dental show up twice, or dentist show up twice in the search…

    4 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  15. Broad Match Type in Negative Keyword

    Broad Match Type in Negative Keyword

    4 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  16. Add keyword match type update from Google ads on the existing automated import

    Currently for import Match type: When you import a campaign for the first time, the match type is imported. After that, the match type is not updated.

    Hope we can also update the match types for the automated import

    3 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  17. The broad match type generate to much unwanted traffic.

    The broad match type generate to much unwanted traffic. I wasted Almost a thousand dollars in 5 days on irrelevant traffic. Please fix.

    Sunil
    512-345-1122
    Easy Tours OF India, Inc.

    3 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  18. Viewing search terms/performing search queries

    When viewing search terms/performing search queries, it would be great to have the ability to click one box for "add all selected terms as phrase match" and "all selected items as exact match". Currently, that functionality is done on each individual search term, the drop-down box covers the items you're working on, and there's a ton of clicking involved.

    3 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  19. Automatic Keyword Match Submit

    I want to be able to submit my keywords automatically for broad, exact, and phrase keyword matches.

    2 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  20. broad to broad match modified keywords

    it would be great if there was an easier way to change broad keywords to modified broad keywords without having to go thru excel and learning formulas and spending so much time doing it. there must be an easier way. You should think about coming up with a 2 or 3 click process of making this happen. thank you

    2 votes
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