Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

    In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

    It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

    Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

    57 votes
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  2. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    43 votes
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  3. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    26 votes
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  4. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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  5. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    20 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  6. export negative keywords from Shared Library

    export negative keywords from Shared Library

    20 votes
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  7. Columns sizing and default colums

    I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

    9 votes
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  8. Remove shared budgets in bulk

    If ever you don't want to run shared budgets anymore, there is no way to stop running them in bulk. Need to contact an account manager or edit the settings in the campaign to individual budgets one at a time.

    8 votes
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  9. Bring Back the Old Keyword Uploading Tool

    Before this new update, you could add new keywords, and if there was an error with a keyword (ex. duplicate keyword), you had the option to just add the keywords that were acceptable. With the new update, you have to manually go through and delete all of the keywords with the error, otherwise the keywords will not be added. When uploading thousands of keywords, this adds A LOT of time. Please consider bringing back this ability. -Thanks

    6 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  10. download negative keywords list

    Please allow us to download negative keywords list in UI

    5 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  11. Bing Places - Allow to add missing categories manuell in the UI

    If categories are missing within the BP UI we should have the option to add them manually.

    4 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  12. 'observation mode' for audiences

    Google Ads has this feature.

    It would be nice to be able to select audiences you would like to observe before adding these audience for targeting.

    4 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  13. Possibility to export/filter output of Automated Rules + apply Rules accross Accounts

    Possibility to export/filter output of Automated Rules


    • Export output of Rules

    • Send output to E-Mail

    • Filter output

    • Apply Rules accross accounts

    4 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  14. email support tickets

    Hi, I think you should consider offering email support tickets in addition to chat and phone. The email support tickets would be faster and more efficient. For example, the last chat lasted 1.5 hrs and if an email support tickets the problem could have been probably solved in a few minutes. Some issues can't be communicated easily by phone and chats take a lot of time generally including wait time...

    4 votes
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    1 comment  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow Graphs To Shows Data in Daily, Weekly or Monthly segments

    Allow the graph to plot data in daily, weekly or monthly segments.
    Google has a drop down menu at the top of the graph, which allows the user to select daily/weekly/monthly.
    This really makes the graph more useful when you are looking at larger time segments.

    4 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow bulk editing of param1 field

    There is currently no way to bulk update (add, change or delete) the Param1 field in the Keyword view. Please add this functionality to work like updating Dest URL, bids, etc. Until then, I'll be selecting them manually and making my changes - big waste of time.

    4 votes
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    2 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  17. Bulk Changes to 'Use Campaign Settings' For Adgroup Level Device Bid Mods

    When managing device bids mods on the adgroup level, you must first turn off the 'Use my campaign settings' toggle. If wanting to bulk edit many adgroups, this has to be turned off manually for EVERY adgroup. Can there be a bulk setting option for this, so every adgroup doesn't have to be gone through?

    3 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  18. Remove duplicate negative keywords during the negative keyword upload

    When we upload a negative keyword list the platform shows an error when at least one keyword was already in the shared keyword list. Could you simply ignore duplicate keywords that are already in the shared keyword list and only upload the new ones? It's not helpful to have to go through all the negative keywords in the shared list to figure out which ones to remove during the upload. Thanks.

    2 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  19. Please create a way to bulk remove campaigns from a shared budget!

    Currently there is no way to bulk remove campaigns from a shared budget. This is super unhelpful for people who have over 100 campaigns. Nobody has the time to go in a change the settings for each individual campaign. thank you

    2 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
  20. Improve the UX & Design

    Get a UX designer to look over the whole thing. The whole thing (not saying be Google) but for someone who can be in there for 3 / 5 hours a day its not the best experience.

    The design is really hard for our new team members to use, with pretty much all of them saying they would prefer to work on just the Google accounts. It isn't the most user-friendly to use especially after several hours.

    The campaigns page should remember the last option I chose. For instance, opening up an account then seeing hundreds of paused or seasonal…

    2 votes
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    0 comments  ·  Web UI / Usability / Support  ·  Flag idea as inappropriate…  ·  Admin →
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