Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Enable limited handset and carrier targeting

    For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).

    33 votes
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    5 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  2. Separate device targeting for iOS and android

    We would like to request a feature to separate device targeting for iOS and android as there are several advertisers who would like to show ads on mobile device for iOS users only.

    13 votes
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    3 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  3. Call only campaigns same as (Google adwords)

    hey dear bing ads team
    this idea been in my head for 4 months now
    and i would really love to see it happening
    alot of us advertises looking for Call Only campaigns same like google adwords
    bing is really good traffic and good platform and cheaper with high CTR , and i think if you add the call only campaigns alot of people will be really happy
    i hope this small idea reach you out and it happens soon
    kind regards

    9 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  4. UC browser (proxy browsers) in non-US countries being targeted for US only ads

    Hello,

    I want to run my campaign for US only traffic.

    When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like UC browsers (proxy browsers) etc. which are are originally from India, Pakistan etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

    It seems Bing (and its associates) does not check HTTPXFORWARDED_FOR header sent by proxy browsers.


    Normally when a user interacts with Bing, this…

    7 votes
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    32 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add mobile network operator targeting and option to target away from Wi-Fi users

    The option to target your mobile ads by network operator would be very useful, as well as being able to exclude non-network (wifi) users.

    6 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  6. Not duplicating mobile ads from Adwords

    Please properly import mobile ads in AdWords. Currently, all mobile ads from AdWords are pulled in, mobile-specs are removed, and suddenly I have duplicated ads in Bing.
    It's super annoying!

    4 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  7. YouTube alike service

    I think that eventually Bing should have like a YouTube alike service. So people can upload videos, webminars and entrepenurial stuff. Bing should create its own website so people can upload this type of material. YouTube would be for the everyday stuff but Bing would be for the more specialized person and then for the general stuff. That way I could also show my video ads jejeje. Bing think big! Plus I'd love to develop an idea like this!

    3 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  8. call forwarding and extension requirements need to be waived

    Requiring that ad groups must have 10 clicks and $10 in ad spend (previous cycle) before call forwarding and extension is enabled is not helpful. To optimize an account ad groups need to be based on relevancy and many times this means ALOT of ad groups need to be created, which means that it will take longer to meet the requirement for call forwarding/extension to show. Having this restriction almost encourages creating less ad groups, which may be not optimal for the account structure. This feature is important to show at the onset, especially for advertisers who want to know…

    2 votes
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    1 comment  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  9. The opportunity to advertise in Skype only but not in MSN in common

    At this moment there is an opportunity to advertise products in MSN (including Skype). It would be great to have the opportunity to advertise in Skype only (but not in other sites/platforms).

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  10. Segmentación Operadores Móviles

    Me gustaría que se incluyera la funcionalidad de segmentación por operadores móviles como pueden ser: Movistar, Orange o Vodafone

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  11. Remove Email Feeds as a Traffic Source

    I wish to file a complaint and ask that Bing immediately remove email feeds as a traffic source. The traffic from email feeds is of such low quality and advertisers such as myself pay for junk traffic that does not convert. We have no control or visibility to emails that publishers are sending out and thus have no control over the lack of quality. I have personally sent traffic in the EDU niche and received traffic from search-and-go.info as well as go-and-search.info and the quality is horrible. This practice needs to stop immediately as Bing is allowing for low quality…

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  12. Japan market !

    I have applied for Bing Ads Affiliate and found that Bings Ads should expand market in Japan. Let me know when you will accept me

    2 votes
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    1 comment  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  13. Let us modify a banner without having to delete the campaign

    It's a pity to have to delete a campaign only to replace/modify the banner, please allow it.

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  14. Upload custom banner graphic

    Let us upload a custom made banner, not only the default one,.

    2 votes
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    1 comment  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  15. Improving country targeting for proxy browsers for mobile

    Hello,

    I want to run my campaign for US only traffic.

    When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like Opera Mini, UC, Nokia-Browser etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

    It seems Bing (and its associates) does not check HTTPXFORWARDED_FOR header sent by proxy browsers.

    Normally when a user interacts with Bing, this would be the flow:
    (User) [REMOTE_ADDR] <-> (Bing)

    2 votes
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    3 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  16. Please open more displays ads in Vietnam.

    Ads in mobile is still poor for advertiser. Just search is supported but their traffic could not be well.
    The keywords section could not choose to change bidding for many keywords at the same time.

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  17. Option to manually update the Bing Wallpaper

    Enable an option to manually update the Bing Wallpaper for Windowsphone Lockscreen. That can be placed in the Lockscreen settings as a new button when Bing is selected as the wallpaper.
    Also it can be palced on somwhere in Bing Search page

    2 votes
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add Call Ads to all Countries for Local Business Call ads

    I am not able to place call only ads in my country Kenya and I see not all countries are accepted. This is a very good feature for all as people who call businesses are very high potential paying clients

    1 vote
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  19. Call-Only Ads: Crucial Upgrade Required ASAP

    Even in today's business world, consumers are looking for an option to quickly gain information to make decisions. The easiest way to do this is still through a quick phone call. Call-Only ads - where your advertisement only allows an option for the customer seeing your advertisement to call instead of visiting the website will be a major plus in the digital marketing space for space. Google recently has been implementing very bad policies and the opportunnity is there for another platform to expand its marketshare. One component that will be crucial for that platform will have to be "Call-Only"…

    1 vote
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
  20. Geo framing!

    I would love to be able to target people who frequently visit a specific location, such as an medical office. If those people knew about our shorter wait times and higher online reviews, I would assume they would consider changing.

    1 vote
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    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
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