Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    74 votes
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    13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    72 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    51 votes
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    Working on it (6 months)  ·  14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. The ability to clone campaigns and ad groups

    It would be great if I could copy and paste at the campaign and ad group level instead of only at the keyword and ad level. Sometimes I want to create a clone campaign and this capability would save me a lot of time.

    5 votes
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    Working on it (6 months)  ·  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Shared Budgets Need Budget Alerts / Recommendations

    Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. separate the apply and dismiss buttons

    When attempting to mass apply a recommended changes to an Advertisement in campaign management, I have twice now accidently clicked dismiss instead of apply due to how close they are together. either separate the 2 buttons or put a confirmation for the dismiss or an undo option.

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Target CPA for Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, Australia

    Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, New Zealand and Australia. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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