Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    219 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    55 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  3. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

    Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

    For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

    12 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Review Bings Broad Match Algorithm

    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

    im in the process of requesting recompense, due to this being none fault of my own

    10 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Hello Callum,
    We’d like to help resolve this issue. Can you contact me via email so we can get details of your account and address the problematic matches?

  6. Add option to pull conversions in mass

    We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

    6 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

  7. Don't suggest opportunities that won't meet your own editorial review

    If Bing suggests an opportunity, it should not be something that the Bing editorial team says violates their own policy. That seems very counterintuitive.

    4 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Filter keyword recommendations

    The new recommendations feature is a huge step backwards.
    Why can't I filter the keywords? I don't have time to go through 400+ keywords one by one to choose if they're relevant to my business.
    By using a filter, I can easily choose the recommended keywords to apply and which ones to dismiss.

    I no longer use this feature because of the restrictions and time taken to administer it.

    All recommendations are dismissed, unfortunately.

    2 votes
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Have the possibility of having Retargeting ONLY campaings

    Have the possibility of having Retargeting ONLY campaings

    The fact that audiences are missing with normal campaigns if we create a re-marketing campaign is not ideal, and therefore we cannot target the right audience.

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Recommendations: Significant improvements needed to this tab

    This portion of the Microsoft Ads tool is in urgent and dire need of overhaul to make it functional and useful to people who get more than 20 recommendations.

    At present, the campaign recommendations screen is actually quite clunky to deal with, as it:

    - Will not keep your number of rows displayed consistent after an activity (i.e. if you select 100, reject some suggestions, it will refresh but go back to 20 rows on a page regardless of browser;
    - It always returns to the first page of the table, rather than the page you were on; and
    -…

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks a lot for your feedback, which is very helpful! I’d like to further clarify the 3 needs you have raised.

    1) Understood your pain points and will work with the team for a solution and reply back here
    2) For bulk upload, do you mean uploading the edited recommendation in the spreadsheet to the account through “Import campaigns” in Web UI or editor? Currently it’s doable. Also, the rejection and dismissal reason feedback can be provided once you click “Stop showing this type of recommendation” or dismiss individual recommendation in the detail page.
    3) To make the scroll bar in the table only, do you want the top of the page (like the description and aggregated estimated KPI) always be available for reference when just scrolling the table?

  12. Show audience overlap between 2-3 select audiences

    Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Add Automated Rule for Top of Page at the campaign level

    We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

    1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
    2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
    3. Click Automate > Increase to estimated top of page bid when…
    4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
    5. Continue defining your rule.

    Let me know if that works for you.

  14. New keyword suggestions by Bing

    When Bing give new keyword suggestions similar to our keywords and offer to include them in our campaign, and we add them, the CPC prices should not be saved at their recommended CPC bid price, rather the lowest price between our max CPC price enabled on our adgroup settings, or their suggested price

    1 vote
    Vote
    Sign in
    (thinking…)
    Sign in with: Facebook Google
    Signed in as (Sign out)
    You have left! (?) (thinking…)
    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  • Don't see your idea?

Feedback and Knowledge Base