Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Search Queries Found in Campaign -> Keywords Rather than Reports. Ability To Filter Too

    If we could see the search queries within the campaign and ad group levels under the keyword tab, then it would make it easier to keyword harvest negative and new keyword ideas. Having a filter would be beneficial for this as well so that we can find search queries negatively impacting the campaign to make it easier. It can also be used to find better keywords. Example of Adwords is attached, shows where it should be located, how to add filters associated with column metrics and how to easily add negative keywords once the filters identifies the search queries.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Easier sitelink scheduling

    Currently you can only schedule sitelinks in the interface 1 sitelink at a time.

    I propose, adding the ability to
    A. upload sitelink schedule through bulk sheet
    B. manage sitelink schedule in Bing Ads Editor
    C. Edit multiple sitelinks at once

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Include "Hungarian" as a supported ad language

    Please include Hungarian as a supported ad language. There are many advertisers who wants to target Hungary but the language is not yet supported. Looking forward for a feedback on this suggestion. Many thanks!

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Change Campaign Type to "Search and/or Content" on Campaign Tab

    Whether ads will show on search, content, or both is unclear.

    The Campaign Type is shown on Campaign Tab, but set at AdGroup Level. A Search Network only campaign is shown as "search & content" on the Campaign Tab, and the delivery type (e.g. "medium") is not shown at all on the AdGroup Tab. As a result, it appears that the Campaign Type is set at the Campaign level, when it is really set at the adGroup level but not displayed by default.

    It would be clearer if Campaign's Campaign Type stated "Search and/or Content" (in contrast to a Shopping…

    4 votes

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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Keep option for mobile disable traffic

    Keep option for mobile disable traffic for campaign which run in bing ads account to maximize profits.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. When creating a goal to track conversions, it would be very helpful to be able also to test, without the need to search for the actual ad.

    When creating a goal to track conversions, it would be very helpful to be able also to test it right away, without the need to search for the actual ad. In my situation I couldn't find my ad. I had to add the geo-targeting for my country (no ads showed up at all), increase bids etc and still would not show up. So had to wait for traffic to see if it actually tracked properly.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Improving Advanced Location Options

    It would be great if you could add another advance location option where the targeting is done for the person within the targeted location AND about the targeted location.

    I am running into people searching for "duct cleaning Chicago" or some other city search who are in Los Angeles.

    My targeting is set to: Show ads to people in your targeted location

    And still I get searches that for other cities.

    Thank you.

    Eli Diachenko

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Don't suggest opportunities that won't meet your own editorial review

    If Bing suggests an opportunity, it should not be something that the Bing editorial team says violates their own policy. That seems very counterintuitive.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Bulk Change of Ad Rotation

    Allow bulk editing (multiple ad groups at once) of ad rotation.

    4 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Remove/Fix Limited by Budget

    Remove/Fix Limited by Budget.
    I have had campaigns, that were fully functional, getting clicks, reaching daily budgets sudden go to Limited by Budget status which then crippled the Campaign. The campaign goes from getting 40 clicks in a day to 0 because of Limited by Budget. I would prefer my daily budget to be spent rather than the campaign getting crippled.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Campaign specific budget maximum

    I want to run some campaigns for specific brands, but I want to set a $ limit to each campaign.
    It would be very useful to be able to let us set the overall budget for a campaign.
    eg...50$ overall budget, w/5$ per day until it hits the 50$ limit.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. 4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Do not have "all locations" set by default.

    As far as default settings go, a default setting of "all locations" is unusually dangerous and almost never useful. I'd recommend setting a default setting of "no locations" instead.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. 4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Select all keywords across all pages

    Ability to select all keywords across all pages of keywords to edit, like AdWords.

    I don't even need to see all my keywords but I do need to change all from time to time.

    4 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Remove the new "Change account" pop up and change back to the traditional drop-down for selecting accounts.

    The new Change account blue link on the Campaigns page of Bing Ads is absolutely not an improvement as it makes changing between accounts a lot less smooth and more time-consuming.

    Perhaps this is fine for clients with a few accounts, but when you manage accounts for large agencies (70-100 accounts) it is really annoying.

    Changing this back to the original drop down would be a great improvement.

    4 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. option to have smart campaign and expert mode when signing up

    option to have smart campaign and expert mode when signing up

    3 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Bing Ads is full of incompetence, apathy and lack of professionalism. Ads and keywords STAY in "Editorial Review" for weeks at a time.

    Bing Ads is full of incompetency, apathy and stupid unprofessionalism. Ads and keywords STAY in "Editorial Review" for weeks at a time. This is TOTALLY UNACCEPTABLE ! ! ! !

    I am going back to Google Ads ! ! ! !

    3 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. 3 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bing IM Reps should have the ability to fast track customer feature requests.

    Rather I am forced to post on this message forum and have the Bing reps vote for my suggested issue. Seems backwards IMHO.

    3 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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