Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Being able to bid at 0.01

    Being able to bi at 0.01

    99 votes
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    14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    74 votes
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    13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    72 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Penalizing accounts

    Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

    71 votes
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    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Need Ability to Block more than 100 IP Addresses or subnets.

    I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

    55 votes
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    11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We do not plan to extend our IP address blocking functionality at this time given the current limits work for the majority of users

  6. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    51 votes
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    Working on it (6 months)  ·  14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

    In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

    It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

    Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

    47 votes
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    7 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    38 votes
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    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  dareo responded

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  9. Bing Ads Intelligence for Macs running Excel 2011

    Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

    21 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Options to bulk update ad schedule from settings tab

    We would like the ability to update ad schedules in bulk from the UI settings tab. Currently, if we want to change the ad schedule, we can only select one campaign at a time.

    20 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow end date on campaign level

    Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

    20 votes
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    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Website Publishers Exclusion through BAM

    Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

    18 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Bing Ads Intelligence need live for mac

    Bing Ads Intelligence need live for mac

    17 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    16 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. 16 votes
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    10 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Motion to add Polish language (its 6 years now, it is the time)

    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

    Bing has a major user base in Poland.

    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

    Therefore i open a motion to add Polish language to Bing Ads.

    It's 6 years. It is the time.

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  19. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    14 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

    13 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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