Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Geo-localitation

    It will be really useful for the platform to add geo-localization intelligence to do a follow up of the visits to the physical store. Same as Google or Facebook.

    27 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Bing Ads Intelligence for Macs running Excel 2011

    Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

    21 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Bing Ads Intelligence need live for mac

    Bing Ads Intelligence need live for mac

    18 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

    17 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  7. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Make available to target your system to Russia with Russian-speaking population

    Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

    13 votes
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  9. Make bing adwords for Romania as well

    The Romanian Market should have bing as well not just google adwords
    .And is not any point to write my advertise in english beacuse my customer don't search in english

    11 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Static columns in the UI

    The columns at the campaign, ad group, and keyword level are constantly changing as we move through an account or switch accounts. We would appreciate a setting that allows our users to set standard/static columns for each level. We spend quite a bit of time adjusting columns to find data, when we could be acting on data.

    10 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Please consider adding Greek to available campaign and ad languages..

    Google Adwords for the moment the only available choice for many firms offering internet services. Adwords have become far too expensive and totally not a VFM service.

    10 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. CPA bidding at ad group

    Target CPA Bidding at campaign level is super helpful for optimizing accounts. It would be great if there is a CPA bidding strategy at ad group.

    9 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Website Inclusion feature

    Have the option to include websites where the advertisers want their ads to run instead of excluding. Some advertiser complain that because we only have the option to exclude, it takes a lot of their time to run reports and monnitor their campaigns' performance regularly because they dont want totally eliminate all syndicated websites.

    9 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We do not plan to add the ability to only choose which partner sites adds show on versus the current exclusion feature.

  14. Rules & Negative Keyword Lists at the MCC Level

    It would be easier for MCC advertisers to add/ edit rules and negatives.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Edit account name

    Be able to edit the account name, like you can do in AdWords, for when a business changes its name instead of having to create a whole new account for it and not being able to easily compare the historical performance.

    8 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Shared Library: Website Exclusions & IP

    A couple of syndicated search partners ruin the traffic. Just like there is a shared library for negative keywords. There should be one for IP and Websites.

    8 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. 8 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Provide a way to exclude answers.yahoo.com from online ad campaigns.

    I've got a detailed tracking mechanism tied to my site so I can track the conversion efficiency of every single search. Content is about 10% of my business, but the other 90% comes from the search network. Between 58% and 62% of the hits from my ad campaign result from the 'answers.yahoo.com' (or another affiliated answers site), and not one of them have ever resulted in a sale. Its wasted hits on my site, and it eats up more than half my advertising budget. I'm struggling, as are other small businesses. I would love to see my full budget going…

    8 votes
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    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Allow Ad Targeting by region in Africa. Especially Kenya

    Most computers in Kenya run on windows 10..with most users using bing as their search engine.its quite frustrating that we cant effectively target that market for the foreseeable future..wish something would be done about it. Add African regions to the list of domains that show content relevant to specific countries/regions in a specific language.

    7 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Alphabetize Labels when Filtering by Label

    When filtering campaigns (or anything else) by label, the list of labels in the dropdown option appear in the order that they were created in the account. Instead they should be alphabetized.

    7 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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