Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Image extensions

    Increase max. limit for Image Extensions per Account.

    39 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  2. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Action Based Modifers

    Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

    13 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. Tracking calls using conversion goal tracker

    Hi there, what do you think about starting tracking calls using conversion goal tracker? Also, call-only campaigns would be a big plus!

    10 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. 9 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    6 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    6 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. Call extension at account level

    Allow call extensions to be managed at Account level. Phones no.s doesn't change between campaigns. Lot lesser API calls.

    5 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. PLEASE allow us to change sitelink placement

    PLEASEEE allow us to change sitelink extensions placement as we see most fit. For instance if I have 4 extensions, I would like the Testimonials to be first and Contact us to be last. Hoping I can customize this!!!!!

    4 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Image extension - upload image with image-url

    A new Option to add Image-urls at the Image-extension.

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. call forwarding

    tracking call ads is a really nice tool to service clients ppc campaigns. having this 10 dollar spend policy to track a new campaign for a new client really makes it hard to service them with call only ads. I feel that bing will get more business if they removed that 10 dollar spend policy. This would make it easier to service a fresh campaign for fresh clients. This in turn bring Bing more money. In my view

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Call Extension Limitation - Use Bing tracking or else

    We shouldn't be limited to the Call Extension being only allowed on Mobile Devices IF we don't wish to use Bing Call Tracking. I'm currently using and happy with a 3rd party on call tracking and have created a call fowarding number. It seems redundant to have a call forwarding/tracking number to my already created call forwarding/tracking number.

    I think having a 3rd option of showing my number for both desktop and mobile will be helpful and solve that issue. If you want to use Bing call tracking, that's your right, but Bing UI shouldn't limit people to only mobile…

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  13. Add Call Extensions for All Countries

    Add all countries to Call Extensions, presently some countries like South Africa is not present in the Call Extension List.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. Automated Extensions: opt-out in bulk for customers with multiple accounts

    Need bulk opt-out mechanism for multiple accounts. We have thousands of them and it's not physically possible to do with each child account. Also need to have a mechanism to disable Automated Extensions automatically for all newly created accounts as well for customers that create new accounts in thousands monthly (via API)

    2 votes
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    Feedback Received  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Link Mulit-Image Extensions to specific Sitelinks

    Please allow to link Multi-Image Extensions to specific Sitelinks to generate a higher relevance of the image to the sitelink.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. exclude location extension

    It would be great if we would have an exclude location extension button

    2 votes
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    Feedback Received  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. DURBAN,, Trusted SSD Chemical Solution for Cleaning Black Money Notes +27788676511 in South Africa,USA,,UK,UGANDA,ZIMBABWE,@Sasolburg ,Lim

    TESTED and Trusted SSD Chemical Solution for Cleaning Black Money Notes +27788676511 in South Africa,USA,,UK,UGANDA,ZIMBABWE,@Sasolburg ,Limpopo,Witbank ,Standarton ,Secunda ,Middelburg, Johannesburg, vanderbijlpark, Secunda,Soweto Cape Town,Burgersfort, Polokwane,Thohoyandou, phalaborwa, mokopane, bochum, lebowakgomo, mankweng, Seshego, Alexandra Johannesburg,New york ,Ohio,California,New mexico,London,Manchester,Liverpool,Kampala,Kigali,Lenasia, Midrand, Randburg, Roodepoort,Sandton, Alberton ,Germiston, Benoni, Boksburg ,rakpan Daveyton,Duduza ,germiston, Impumelelo, Isando Katlehong, Kempton Park, KwaThema ,Nigel Reiger,Park Springs, Tembisa, Thokoza, Tsakane, Vosloorus ,Wattville ,Atteridgaeville,Centurion,Hammanskraal, Irene, ,Pretoria,Soshanguve,Boipatong, Bophelong,Evaton,Sebokeng, Sharpeville, Vanderbijlpark,Vereeniging, Meyerton,Heidelberg,Ratanda,Bronkhorstspruit,Ekangala,Kungwini,Bronberg,Cullinan,Refilwe,Zithobeni,Carltonville,Khutsong,Kagiso,Kromdraai,Krugersdorp,Magaliesburg, Muldersdrift, Mohlaken,Randfontein,Bekkersdal,testonaria,Kimberley,Upington,Kuruman,Sprinbok,Kathu Ritchie Postmasburg,Bellville,Bloemfontein,Cape Town and Countries like South Africa,USA,Canada,Malawi,Ghana,United Kingdom,Italy,Morocco,Uganda,Rwanda,Kenya,Norway.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Add Turkey as an option for Call Extension

    Add Turkey on the option list for market to use the Call Extension.

    1 vote
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  19. Allow Multiple Unique Country Call Extensions per Campaign

    Currently, only one call extension per campaign is allowed to be selected. It would be nice if a campaign that is targeting multiple countries could have one call extension per country selected for the campaign. The call extension already requires a country input when setting up the call extension.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  20. 1 vote
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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