Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    34 votes
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    Not in our plans right now  ·  2 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  2. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    20 votes
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    3 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. Let us preview our full ads (including extensions)

    There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

    12 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Include Belgium as call extension

    It would be truly helpful to enable Belgian companies to include a Belgian call extension as Belgian users must use "bing.fr" ("bing.be" does not exist). It is important to note that a Belgian call extension on "bing.fr" is not possible.

    Thank you for considering it !

    9 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Action Based Modifers

    Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

    8 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. Click to Message PPC Ads Extension

    Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

    Thanks

    Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

    6 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. Please allow more sites to be used with the review extenstion.

    There are only a few sites that allow review extensions for Bing Ads such as WSJ.com, digitaltrends.com and engadget.com yet if you search on Bing.com for something the local results display reviews/ratings from sites like Yelp and Facebook. Please allow review extensions from more sites like Yelp and Facebook as reviews are important to consumers and would add value to the end user when consider Bing Ads.

    4 votes
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    Not in our plans right now  ·  1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Sitelinks & Query String parameters

    Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

    4 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. action extensions

    Add "Request Demo" as an Action Extension option

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. location extention belgium

    Add Location Extensions in Belgium

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  13. Call extension at account level

    Allow call extensions to be managed at Account level. Phones no.s doesn't change between campaigns. Lot lesser API calls.

    3 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. exclude location extension

    It would be great if we would have an exclude location extension button

    3 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Ad extensions with demographic criteria

    Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. Make Image extensions visible on the account as soon as created (don't hide them)

    When creating an image extension for the first time, it stays hidden if not "added to the right" and validated, but as a new user, I had no idea I had to select it to the right for it to be visible on the account, I thought it was a bug, and thanks to a support person help, I could access the saved ones that were invisible on the account.
    Please make them visible at all times, even by adding a status "not assigned to any ad" or something like that, thanks!

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. call forwarding and extension requirements need to be waived

    Requiring that ad groups must have 10 clicks and $10 in ad spend (previous cycle) before call forwarding and extension is enabled is not helpful. To optimize an account ad groups need to be based on relevancy and many times this means ALOT of ad groups need to be created, which means that it will take longer to meet the requirement for call forwarding/extension to show. Having this restriction almost encourages creating less ad groups, which may be not optimal for the account structure. This feature is important to show at the onset, especially for advertisers who want to know…

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Bring back call forward details

    Bing/Microsoft Ads used to have this feature and now it's gone. It is imperative for advertisers to be able to see the area codes and duration of the calls from call extensions.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  19. Link Mulit-Image Extensions to specific Sitelinks

    Please allow to link Multi-Image Extensions to specific Sitelinks to generate a higher relevance of the image to the sitelink.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  20. search ad extension

    It is very hard to search through ad extensions when they are so many. there should be a filter for finding ad extensions through ad extension "text".

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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