Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. What To Know If You Really Need To Take An Taxi.

    Are you someone who uses taxi services? With the Coronavirus outbreak in the United Kingdom, it can be quite risky. but, Here's how you can stay safe book your taxi by Bookride Minicabs. We are taking all the necessary precautions to take you to your destination safely and securely. available Round the Clock!!
    https://www.expresscouriercars.co.uk/

    1 vote

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  2. Implementing cross domain support in Microsoft Ads

    Hi, I am promoting a comparison site in domain A, which leads to different domains (B,C), where the conversions (registrations) are done.

    I placed my UET conversion tag in domains B, C for the custom event (registration), and A,B,C for the page load event (remarketing)

    Question is that most of the conversions are lost (not shown in MicrosoftAds UI). I imagine it is because when domains B,C inform Microsoft Ads about the conversion, it is not capable of matching that conversion with the original click to domain A.

    My suggestion is to give us any parameter we can add in…

    1 vote

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  3. Why is Tracking Call Conversion Tracking not in Microsoft's plans right now?

    I have clients that spend $1000's month on Google Ads, and they are happy to do it because they can see the number of calls and store visits they are getting from the Google Ads.

    Why does Microsoft feel it is not important to show to me (a business owner) that my marketing dollars are not converting sales?

    If I am paying 60% less on Bing than I do on Google, and I get the same number of calls, it makes the most sense for me to Max out my marketing dollars with Bing before adding more money to Google.

    1 vote

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    1 vote

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  5. The ability to upload call click IDs (offline conversions) using a call forwarding conversion tag.

    So I can see what clicks/phone calls actually turned into sales in my call center.

    1 vote

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  6. Cross-domain conversion tracking

    please incorporate a simple solution for tracking conversions across multiple domains like google does.

    1 vote

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  7. when adding a UET tag or Conversion Goal to a sub account it shows on all accounts

    when adding a UET tag or Conversion Goal to a sub account it shows on all accounts

    1 vote

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  8. Multiple URL's for one conversion

    Add the possibility to use multiple URL's in one conversion goal.

    For instance, I'd like to gather all my purchases whatever the language of the payment success page ->
    mysite.com/en/thanks
    mysite.com/fr/merci
    mysite.com/es/gracias

    1 vote

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  9. Tracking offline conversions by generated a special phone number and being able to follow conversions/calls done via desktop.

    Tracking offline conversions by generated a special phone number and being able to follow conversions/calls done via desktop.

    1 vote

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  10. Allow phone calls on call extensions to be tracked as conversions

    As phone calls are an integral part to many businesses we should be able to track calls placed on call extensions in the conversion column to optimize off of.

    1 vote

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  11. events

    Create a report showing all Event parameters and pages upon which events occurred.

    1 vote

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  12. Being able to create negative conversion i.e = user uninstalling extension post install

    i'd like to be able to track user that cancel a conversion event just after a conversion was made by creating a negative conversion event with -1 score. So I can really know what is my effective CPA and bid accordingly on keywords driving effective conversion vs the ones with canceled conversion.

    1 vote

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  13. want to know how to track conversion order numbers from Bing ads

    I want to know how to track conversion order numbers from Bing ads, In my Shopify background or any data analysis tool

    1 vote

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  14. Allow conversion tracking if UET tag is implemented via Google Tag Manager

    I followed the step by step instructions for adding the UET tag via Tag manager, and then followed the instructions for adding conversion tracking (landing on a thank you page, not a custom event). However, these never picked up conversions, and when I spoke to an advisor I was told that I would have to implement the code on my site. Time could have been saved here if the support pages were clearer from the outset - ie make it clear that to track conversions then the code needs to be implemented on the site and not through a tag…

    1 vote

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  15. Provide Pixel tracking for offsite conversions - Affiliates Need this.

    Every other platform has the ability to track off-site events (PageView, add to cart, checkout, purchase). Affiliates do not own the product sites So the UET tag and conversion goals available now won't work. We need pixels to give to affiliate networks and get conversions on BingAds.

    1 vote

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  16. Website call tracking.

    Website call tracking has become more important than ever, not to mention tracking phone duration as conversions. Google can control both of these. With Microsoft owning such little mobile share, they need to adjust their focus and target website call tracking as function. Otherwise, it leads to an undervaluation of their conversion rate, leading to lower budget.

    1 vote

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  17. Update the UET custom event tracking help article

    The documentation on modifying the UET tag tracking code (https://help.ads.microsoft.com/#apex/3/en/56684/2-500) seems to be outdated.

    Step 3 mentions the following method to push events to window.uetq:
    window.uetq.push('event', '', {'eventcategory': 'ReplacewithEventCategory', 'eventlabel': 'ReplacewithEventLabel', 'eventvalue': 'ReplacewithEventValue'});

    The example webpage (http://bingadsuet.azurewebsites.net/UETDirectOnSite_ReportCustomEvents.html) mentioned on that same page uses the following object for event pushes (which I can't find in the documentation):

    window.uetq.push({ 'ec': 'MyCategory', 'ea': 'MyAction', 'el': 'MyLabel', 'ev': 3, 'gv': 5, 'gc': 'EUR' }); (exemplary push)

    Please update either of the information sources to follow one object structure.

    1 vote

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  18. Ability to review all URL’s where the Bing UET tag is present

    Ability to review all URL’s where the Bing UET tag is present

    1 vote

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  19. UET Tag

    Please find a way to keep the UET chrome extension on permanently after we slide it open. I shouldn't have to turn it on every time I want to check to see if my code is working.

    1 vote

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  20. CSP would like to remove bat.bing.com from image src

    We currently load bat.bing through Google Tag Manager.

    I would like to remove bat.bing.com from our image-src in our Content Security Policy.

    Do you or could you support non-pixel transport mechanisms such-as xhr or beacons like Google does?

    1 vote

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