Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. delete uet

    Make it so I can delete old UET tags and conversion goals.

    177 votes
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    Feedback Received  ·  25 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  2. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    105 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  3. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  4. UET & Goal Migration (Tag Sharing across CIDs)

    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

    14 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

    We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

  5. Please build a UET Tag helper plug-in for Edge.

    It would be great to have a UET helper plug-in built for the Edge browser. Currently it's only available for Chrome.

    12 votes
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  6. Notify Account Manager When Their UET Tag Is Disabled!!

    Bing should send some kind of notification to let the account owner/manager know if their conversions are not being tracked due to an invalid UET code. My account was running for a while without me knowing there was a problem!

    10 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  7. UET-Tag for AMP

    We wanted to insert the UET-Tag into our AMP (Accelerated Mobile Page) and after talking to the support, we found out that there is no "non-javascript" that we can use.

    6 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  8. duration goal - Less Than

    Duration Goal - Less Than
    Including "Less Than" option for creating Duration goal.

    4 votes
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  9. Add the ability to track a "virtual pageview" of a page that doesn't necessarily exist. This simplifies our page conversion tracking.

    We have forms that are submitted via XHR requests and we want to track conversions when those requests come back successful. However, rather than tracking an event, we'd like to use a virtual pageview for simplicity. Basically, we'd tell Bing that the user went to a specific page URL that doesn't actually exist.

    4 votes
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    1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  10. One of our customers provided a feedback, in Google, you can verify the goal created to see what percentage of data it would have matched o

    One of our customers provided a feedback, in Google, you can verify the goal created to see what percentage of data it would have matched over the past week. This gives a user confidence when setting up that the goals is configured correctly rather than having to wait for data to log over 24-48 hours.

    2 votes
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow us to upload our own data,

    Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  12. Allow user to add additional fields like affiliation, tax, shipping in the uetq event action

    in window.uetq.push ('event', 'Event action',{}) we just have event_category, _label and _value as of now. It is nice to have additional fields like _affilication, _tax, _shipping

    1 vote
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  13. Provide a real-time UET events debugger

    While we can try to validate our UET implementation using the UET Tag Helper browser extension, it would be really useful to have a realtime event debugger to show what actual events were received and how they were ingested by Microsoft's platform, similar to Facebook's Analytics "Event Debugging" view, or Google Analytics "Realtime > Events" view.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  14. CSP would like to remove bat.bing.com from image src

    We currently load bat.bing through Google Tag Manager.

    I would like to remove bat.bing.com from our image-src in our Content Security Policy.

    Do you or could you support non-pixel transport mechanisms such-as xhr or beacons like Google does?

    1 vote
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  15. 1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  16. exact number of pages for pages visited goal

    Please allow exact pages to be tracked as part of the pages per visit goal. This will be really helpful.

    1 vote
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    Feedback Received  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow other vendors aside from AppsFlyer, Kochava, Tune, Singular, Adjust, and Branch for the mobile app install conversion tracking

    Allow other vendors aside from AppsFlyer, Kochava, Tune, Singular, Adjust, and Branch for the mobile app install conversion tracking

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  18. i want to track conversions depending on multiple keywords

    i want to track conversions depending on multiple keywords

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  19. Collect and allow the exportation of UET tracking data regardless of goal implementation

    UET tags can be active fired upon visits regardless of goal creation. However, there is not a way to view that data.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  20. UET Tag Overview for multiple accounts

    Please show the UET Tags only for the appropriate accounts and not for all of the accounts. Some of our clients have access to their account and not for our other clients, but can see the UET Tags of all of them.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
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