Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. 126 votes
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    On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.

    Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.

    Thank you for your input. We appreciate it and your business!

  2. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    31 votes
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  3. Insights in converted clicks and conversions

    I would like to see the results of the different conversions types (sale, newsletter etc). And have 2 columns, one for converted clicks and one for conversions like in AdWords

    18 votes
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  4. 18 votes
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  5. Report Impression Share in Dimensions Tab for Labels

    You can currently pull avg. position for each campaign, ad group, etc. label in the Dimensions Tab. However, it would be very helpful to have competitive share of voice data segmented by label as well, particularly search impression share.

    11 votes
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  6. Need a BOUNCE RATE column for reports

    I can not believe there is not a BOUNCE RATE column for reporting in Bing Ads!!! That seems like a pretty common sense thing to have. If I have a million clicks to my website and no one is staying on it long enough to make a conversion....that's pretty important to know because obviously something is wrong with my ads, keywords, or website!! Please put a bounce rate on there!! And it's not just a "Google" thing....every type of tracking software I use has a bounce rate in my reporting!!

    11 votes
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    We introduced bounce rate into reports a few years ago and it was rarely used by advertisers. We’ve since removed it and do not expect to return it anytime soon.

  7. Direct link to Bing ads via power bi (same as google analytics)

    If we could directly link our Bing Ads campaign data to Power BI, as a solution template for example

    10 votes
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  8. Create a meta report showing IPs and browsers

    This is vital so we can have a data who click, what operating browser . Just want to knew the details so we can fully optimize the results of the campaigns.

    5 votes
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  9. 2 votes
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  10. conversion code incompatibility

    Conversion tracking code is incompatible with our CMS which is xsl based. Google's code works fine. Had to put it in an include file. It's working but I don't trust it as much as if it were in the code of the actual file (per usual). Hoping it's just a temporary fix. Thanks.

    2 votes
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  11. keyword planner

    Please make KEYWORD PLANNER tool available in Morocco.

    1 vote
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  12. Segment and Goal report data improvement

    When viewing conversion goals for all campaigns on Campaign page, some conversion goals that are assigned to particular campaign are appearing on other campaigns when viewing the all campaigns tab.
    If this is a system design, please update to avoid confusion with the data.

    Tried to run a goal report, even if we select Campaign level and select only 1 campaigns, all reports are showing the data and customer is confused with the data accuracy.

    1 vote
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  13. 1 vote
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  14. I tried to search my business, but not success. It show your auction and the link can't go to my website!!!

    I tried to search my business, but not success. It show your auction and the link can't go to my website!!!

    1 vote
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  15. I am a bing ads customer. Your statistics on reporting traffic are inaccurate. The average position in search results that you report are wr

    Please fix your system. I've never seen my advertised site list anywhere for my search words and yet im being charged as if they do. As a matter of fact for every search word listed as clicked, am unable to verify my listing even shows in the top 100 positions and you report average positions from 1.8 to 3.4 ??? My independent tracking system also disputes your reporting. FIX IT!

    1 vote
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  16. I would like to see a report that shows exact date and time of conversions

    It would be very useful to link specific conversions with sales in our backend, which could be done if there was a simple report that outputs the time of each conversion.

    1 vote
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  17. Bing Ads Intelligence

    Hi Team,

    I recently noticed that in BAI the first page bid is now gone. This makes is very difficult for me to gauge new bids. Your keyword planner is not a very good tool with bid estimates and BAI easily would show me when my bids were too low by highlighting them yellow. Now it seems the first page bid column is not producing any data. This is on multiple accounts that I help manage. Please advise if this is a bug. Thanks

    0 votes
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