Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    12 votes
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  2. Prominence Metrics at Ad level

    Microsoft Bing has introduced Prominence Metrics and declared to deprecate "Average Position" field. I have studied and also communicated with Microsoft support team, through that I have learnt some fields are going available as Prominence Metrics for example - AbsoluteTopImpressionRatePercent, TopImpressionSharePercent, TopImpressionShareLostToRankPercent, TopImpressionRatePercent etc. These fields are introduced at Account, campaign and ad group level. I think it should also be available at Ad level. In future, when average position field will be deprecated, ad performance report should have prominence metrics to replace that. It would be really helpful to have them as we come to know these metrics at…

    1 vote
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