Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



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  1. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    63 votes
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    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  2. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    60 votes
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    4 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  3. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    32 votes
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    Started  ·  7 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  4. add incremental bidding % info to change history report

    Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

    15 votes
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    2 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Claire Lee responded

    We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

  5. max cpc in adgroup report

    max cpc in adgroup report

    6 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →

    Can you provide more information about this feature suggestion? Why is it important to have it in the ad group report and not other reports?

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