It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.63 votes
We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.
1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
2) to add columns Conversions, CPA and Revenue60 votes
We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.
Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.37 votes
Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.28 votes
Thank you for this suggestion and its detail. This is currently in development.
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