Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    120 votes
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    17 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  2. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    34 votes
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    Started  ·  7 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  3. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    26 votes
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    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  4. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    25 votes
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    4 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  5. Do not count some Conversions, under "conversion" column

    Similar to Google Adwords,
    We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

    The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

    The motivation:
    I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
    I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

    however, if the same visitor also makes a…

    20 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Aaron Lauper responded

    This feature is currently in the piloting stage, and will likely be released generally in the first quarter of 2020.

  6. Better Filters

    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

    18 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

  7. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    15 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  8. Bing Ads Campaign Performance Report in Google Sheet

    Can we push the campaign performance data in Google sheet like we are doing in below link?

    https://docs.google.com/spreadsheets/d/1CXC4aNuElnCGx0zVeS3e10lXT9f6vPQ5SLD1Z6pRR4E/edit#gid=1725893278

    There should be a script which push the campaigns data like impressions, clicks, cost data in google sheet. so that we can monitor the performance . We can automate the data and make run the script daily. Weekly or monthly.

    14 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Salesforce Integration

    There isn't a way to integrate bing with Salesforce. All I need is a code that that or ID that passes along campaign and keyword level data into salesforce much like the GCLID for adwords. UTM code isn't a good option. There isn't even a code to javascript code to add to our landing pages to trigger anything in salesforce. If we can't do this, we will not be using Bing ads.

    12 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add conversion goal as a segment in the reporting

    I'd like to see different conversion goal names in my reports to be able to compare leads and sales between Bing/Yahoo, AOL and syndicated search partners. At the moment it's only possible to see the total amount of conversions for each network, not the conversion type by network.

    11 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  11. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    10 votes
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    3 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  12. kindly give debit card

    Allow debit card in India

    9 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  13. search term

    I received 1,500 impressions in one of my keywords from yesterday performance but when I tried to run a search term report I have not seen any search term matched to the keyword.

    Please update your system and allow us to see search term result for high-volume keywords.

    It doesn't make much sense that I can see data for a keyword that had one impression and one click but not a keyword that supposedly received more than 1,500 impressions.

    It makes me wonder how reliable the data is because if there is no corresponding information in the search terms, the…

    9 votes
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    2 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  14. Microsoft Advertising Editor - Top Impr Share metric

    When viewing statistics in Editor 'Top Impression Share' metric is currently not included, however other SoV metrics are.
    Customer exports the statistical data from from Editor and imports into tool to help with optimisiation decisions. Can 'Top Impression Share' be made available in Editor?

    8 votes
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    3 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  15. All New Ukraine accounts block after enter payment method

    Hello, i wanted to register in bing ads, but i cant for two weeks already.. I think you have a problem ukrainian credit cards.. I try everything - i try my all bank cards.. Did you turn off registration ukrainian users? I read many forums, asked in telegram but all users from ukraine had same problem. I attached screenshots. It seems to me, that problem is in credit card, because i do not even create campaign. Look please at screenshots - what i am doing wrong? On credit card i turned off 3d secure code (otp confirmation), turn on payment…

    8 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  16. Multiple time units in reports

    We should be able to select multiple time units in reports.
    ie; I need to look at Time of Day AND Day of Week at the same time.
    This should be a fairly simple fix.

    8 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  17. Change History Date Range Extension

    Can you extend the date range for change history report currently bing is providing only for last 6 months but where as google is providing for last 2 years or so..If this done it would be happy to recall the data changes...cheers!!

    7 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  18. Include Keywords items in the reporting Tab "Targeting" "Geographical location"

    While looking for a report due to targeting options used by Customers, I would like to see the keyword option added into the reporting. Then I would have an idea of which keyword is generating conversions and for which region. It helps customers to target much better based on the geographical location and to use the incremental bids in those specific location and for those specific keywords. Right now, we do not have the keyword column appearing.

    7 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  19. Fix Zeroed Out Performance Data for Entire Time in Bing Ads

    Fix Bing Ads so that performance data is never zeroed out when trying to view Entire Time and we don't have to refresh.

    7 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  20. allow multiple tracking codes on one page

    Create unique tracking ID numbers so that multiple accounts can track a single conversion page.

    7 votes
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    2 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
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