Indicate exact/phrase match types with " " and [ ] symbols
It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.
We’re currently investigating adding this feature in a future release.
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Kirk Williams commented
It is difficult to discern, at a glance, what match type a keyword is when using the Bing Ads UI. This could be solved by implementing the MT symbols into the keyword itself (similar to how Google's interface looks in the keyword tab).
This would help streamline optimization as we are making quick decision in the UI for keyword bidding, without needing to constantly find the textual match type column, kw bid column, and kw column to identify which is the best bid to give.