Website Call Conversion Tracking
I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.
This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html
Upon review, we do not have any near term plans to provide this particular conversion tracking functionality
David DiLoreto commented
It would be nice if it could connect to Google Analytics and pull out the conversions via a phone call tracking system such as Ifbyphone, Century Interactive or Mongoose Metrics. This data is very important and Adwords allows Analytics to connect and send the data over to them for accurate reporting. The Call Tracking data would be great to have to show the conversion within Bing Ads.
While solutions like Call Tracking tools allow to log a conversion into Adcenter, it seem like it's not possible to distinguish the conversion Type (in my case a call but could be other types) from other Purchase/Forms conversion. A conversion type variable would be great to do just that and make conversion reports more holistic and meaningful.