Broad Match Modifiers - Disable Close Variations
Because Bing's Broad matching algorithm is overly aggressive, we should at least have the option to disable close variations when using Broad Match Modifiers. We've setup many keywords that include a few broad match modified keywords, and our ad will return for search terms that do not include all (or sometimes any) of those keywords. That's more than a little ridiculous, and defeats the purpose of setting up Broad Match Modifiers.
If I'm explicitly setting up a keyword where I'm requiring a certain term be present in the search query, it's quite presumptuous to simply match that term to what Bing considers a close match, especially when I don't have the option to even disable that functionality.
There are no plans to disable close variants at the current time.
Close variants should be opt-in for all the match types, not just broad. My clients are in a highly regulated industry and we can't allow bidding on anything other than the exact keywords we have the authorization to run. Our search query reports show even exact match close variants are serving ads on queries that make no sense at all for example, gastrointestinal stromal tumor keywords are serving ads on lung cancer queries, chronic kidney disease keywords are serving ads on sickle cell queries, most mind blowing of all is that the keyword geodon indication served ads to users searching megalodon proof. This is extremely frustrating as an advertiser and it's going to mean pulling funds out of the platform if we can't get a better handle on it.
I have to agree with all comments here. All broad modified keywords should be present in the search query to trigger an ad. Like others I have seen far too many instances where none of the keywords were in the search query at all! This is basically acting as a broad keyword and is not acceptable. Please re-open this Microsoft.
Agreed with everyone else. dareo's response is not acceptable. Modified broad match should work like it's supposed to. For example, if you include +where or +when, it basically opens up the keyword to anything. Since Bing seems unwiling to listen to the needs of advertisers, I recommend that everyone pause all of those keywords. I have. Bing will only listen if they lose enough money.
Bing, this is crazy. Broad Match Modifier, by definition, is supposed to include all words with a + sign in front of them in the search query. This is not at all what happens. Please fix this and make it work the way it's supposed to.
I am so surprised that this comment is way back from 2015 and no changes have been made. Clearly a lot of advertisers are asleep at the wheel and not taking a close look at the search terms that are triggering their ads. I have recently discovered some search terms actually triggered by phrase match terms that were "close variations". Unfortunately "close variation" can be completely different terms that may or may not actually be similar to your keyword. What's more I've been informed that even exact match keywords can trigger from a "close variation". Absolutely absurd.
yes yes yes!!!! please listen Bing!!!!!!!!!!!!!!!!!