How can we improve Microsoft Advertising to create a better experience?

Allow the option to link Bing Places accounts with Bing Ads accounts

Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

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Ashley Gregory shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
Gathering Feedback  ·  dareo responded  · 

We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

8 comments

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  • Anonymous commented  ·   ·  Flag as inappropriate

    Yes I like the idea. One Dashboard and all ad type apps linked would set you apart in the industry. No, not a third party app (well but it and rebrand it, but put all developer type tools on one page, please. Please note my participation in Microsofts other dev progs under 71560@live.com. (win10 features and updates)

  • Aric commented  ·   ·  Flag as inappropriate

    Bing Places and Bing Ads should be integrated into one platform / login. I was trying to use Bing Ads, but it is very confusing not having my business place linked or where I can see on Bing Ads. I was then required to set up another separate login, re-enter all of my information. Then to top it my account was immediately suspended for use. I spoke with a chat agent and they said that some new accounts are flagged and I have to wait for a specialist to review? I'm simply trying to run some ads and it is quite difficult.

  • B commented  ·   ·  Flag as inappropriate

    Instead of having to log into Bing Places or the Webmaster tool. I would expect all these would be able to link into one platform from Microsoft. Where you click on the gear in the top right to see accounts and billing. Have links to places and webmasters. It is very redundant to have to log into each of these platforms when you want to use them. I thought MSA was designed to make it easier not more tedious. I should be able to switch between the platforms without hesitation.

  • Anonymous commented  ·   ·  Flag as inappropriate

    I think the first step would be to have a section in Accounts & Billing where you can link all of your managed listings from Bing Places to your Bing Ads account. I would expect a function that auto approves sharing the data from all managed listings rather than individually selecting each listing.

    After linking the two accounts, I would expect to see the listings available when I attempt to create a new location extension. I would expect to see some kind of distinguishing icon to showcase that location as coming from Bing Places rather than a Location Extension I created in the Bing Ads platform. I would expect to be able to edit some details after clicking the specific Bing Places listing (start/end date, schedule, display time, & time zone).

  • Christoph Waldstein commented  ·   ·  Flag as inappropriate

    The expacted behaviour would be, that you can link the data from Bing Ads Places Account, into the Bing Ads Account.

  • Chris Lodwig commented  ·   ·  Flag as inappropriate

    If I'm a small business owner, and I've already claimed locations in Bing Places, I should be able to integrate the accounts or at least import that content into Bing Ads. Once we have that information, there should be a feature to, "Target ads to searches within X miles/km of my business locations. This could save tons of time for businesses with multiple locations.

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