Need a BOUNCE RATE column for reports
I can not believe there is not a BOUNCE RATE column for reporting in Bing Ads!!! That seems like a pretty common sense thing to have. If I have a million clicks to my website and no one is staying on it long enough to make a conversion....that's pretty important to know because obviously something is wrong with my ads, keywords, or website!! Please put a bounce rate on there!! And it's not just a "Google" thing....every type of tracking software I use has a bounce rate in my reporting!!
We introduced bounce rate into reports a few years ago and it was rarely used by advertisers. We’ve since removed it and do not expect to return it anytime soon.
Please add Bounce Rate back into Microsoft advertising. It is an extremely important metric I use every day to evaluate how my ads and keywords are doing. Without it, I can't do an accurate report. Thanks
Natalie Dunn commented
I still cannot believe that Bing have yet to introduce soft stat columns! Currently the only way to find any soft stats like bounce rate you have to set up some form of conversion target - this should not be the case and work the same as other providers. Add a tag to your website > keyword clicked... > provide additional data.. > i.e bounce rate..time on site.. pages per session...need this data! Thanks
Alex Bashinsky commented
The bounce rate means, how soon the internet site visitor leaves your website following the landing. If you present web based business tips on the website as well as the visitor leaves right after arrival, something is wrong. The visitor has seen an improper details about the website page or information along with the website landing page usually do not match, i.e. the pre selling tells something, that the squeeze page cannot fulfil.
Nishant Gupta commented
With the release of Universal Event Tracking (UET) which replaces the current conversion tracking mechanism, we now also provide engagement metrics such as bounce rate on per keyword level. You can learn more about UET at http://bingads.com/uet.